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Technology Stocks : AUTOHOME, Inc
ATHM 23.48+1.2%Nov 21 9:30 AM EST

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To: yihsuen who wrote (11918)6/30/1999 9:12:00 AM
From: Lane Hall-Witt  Read Replies (3) of 29970
 
"By 2002, we expect to have a 25 percent market share of the ISP market, without regard for speed," said ExciteAtHome President George Bell.

biz.yahoo.com

This is a pretty bold projection! Look for ATHM to lower prices below $30/month as part of their ramp strategy; they must have figured out how to deliver their service at a significantly better price than AOL (access plus additional phone line). Here's current pricing, as per the ATHM site:

home.com

FWIW, I don't expect free ISP services to be a problem in the U.S. Free ISPs in Europe support themselves in large part by skimming a percentage of the toll telephone companies charge for local calls. Users only have to be online 30-50 hours/month to generate $20 for these ISPs, I think. (In fact, ATHM will be far cheaper for Net power-users than "free" European ISPs accessed by phone.) Without similar tolls, free ISP service on a mass scale is hard to imagine.

Some people believe that access is such a commodity that it can be supported entirely by advertising and commerce. That day may come, though I doubt it'll be implemented as a working model on a mass scale. If it does come, the winners will be the players who can achieve economies of scale: ATHM, AOL.
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