June 30, 1999 09:13
GoTo.com's Online Marketplace Reaches More Than
10,000 Advertisers, 80,000 Network Affiliate Sites,
an Estimated 10 Million Unique Users and A Top
Relevance Ranking in NPD Survey Business Editors
10,000 Advertisers on GoTo.com
As of June 1999, 10,000 advertisers actively participated in GoTo.com's online
marketplace. Advertisers pay a fee, which they set, only when a GoTo user
clicks through to their site, providing them with tight control of customer
acquisition costs. The GoTo pay-for-performance model also enables
advertisers to precisely target their consumers. Advertisers benefit from the
tremendous reach and volume of consumer exposure that GoTo delivers to
them by distributing the GoTo search product across a network of more than
80,000 Web sites.
80,000 Network Affiliate Sites on the GoTo.com Search Syndication Network
Since the launch of the Search Syndication Network (SSN) in December 1998,
the program has attracted more than 80,000 participating affiliate sites. SSN
enables any Web site - no matter what size - to incorporate GoTo.com's
search functionality for free into its site. Providing search allows sites to keep
visitors longer and gives sites the opportunity to generate additional revenue.
GoTo is the first search provider to offer such a broad reaching and free
service.
An Estimated 10,000,000 Unique Users and Relevant Results
The company estimates that, in June 1999, more than 10 million unique users
benefited from the relevancy and simplicity of GoTo.com, utilizing its search
service from its stand-alone site and other sites across its network. GoTo's
search model improves a user's ability to quickly and easily find relevant Web
sites because advertisers select and bid only on search terms most relevant to
their offerings.
GoTo.com ranked ahead of Yahoo!, Excite, Lycos and Infoseek in the category
"frequency of finding information sought every time" in the most recent
independent online consumer survey conducted by NPD Online Research.
GoTo also ranked in the top three of the ten major search engines in two other
important categories: "Overall Opinion of Guide" (rating: "excellent") and
"Comparison Versus Other Guides" (rating: "much better than others").
The Open Marketplace Benefits All of its Constituencies
"The increasing level of enthusiastic participation in the GoTo.com marketplace
by our advertisers, network affiliate sites and loyal users clearly demonstrates
the need for our service and our success in delivering it," remarked Jeffrey
Brewer, GoTo.com's CEO. "Fundamentally, we think our marketplace has
grown because the interests of these three constituencies are perfectly
aligned."
About GoTo.com
GoTo.com (NASDAQ: GOTO) created and operates an online marketplace that
introduces consumers and advertisers. Consumers conduct keyword searches
using the GoTo.com search service at its Web site and at thousands of
network affiliate sites across the Internet. Advertisers bid in an ongoing auction
for priority placement in the keyword search results with the highest bidder's
site appearing first in the results. Each advertiser pays GoTo.com the amount
of its bid whenever a consumer clicks on an advertiser's listing in the search
results. GoTo.com is located in Pasadena, California and can be found online
at goto.com.
Statements in this press release may constitute "forward-looking statements."
These forward-looking statements represent only GoTo.com's belief regarding
future events, many of which, by their nature, are inherently uncertain and
outside of its control. For a discussion of some of the risks and factors that
could affect GoTo.com's future results, see the description of "Risk Factors" in
its Prospectus, dated June 18, 1999.
More Information on GoTo.com's Marketplace
Targeted Pay-for-Performance Advertising
The GoTo.com marketplace offers any online advertiser the ability to
specifically target consumers who are interested in the information, products or
services offered by the advertiser. Advertisers pay only for consumers who
elect to visit the advertiser's Web site after searching on targeted search terms
on which the advertiser has bid. As a result, advertisers pay only for
self-qualified leads rather than for exposures to potential consumers, as with
impression-based advertising.
Advertiser Resources on GoTo.com
GoTo.com provides a host of tools and resources that enables advertisers to
manage the traffic, targeting, speed and cost effectiveness of their marketing
programs. Specifically, advertisers can control the amount of traffic they
receive by proactively managing their search terms and bids. Advertisers also
can fine tune their targeting by precisely selecting search terms that will bring
them the most relevant, self-qualified consumers. In addition, advertisers can
sign up in just five minutes, get listed and begin receiving targeted traffic within
three days. Finally, by paying only for the traffic they want at the price they
choose, advertisers can eliminate the risk of spending money without getting
traffic.
Search Syndication Network - SSN
SSN is a revolutionary program that enables any Web site - no matter what
size - to incorporate GoTo.com's search functionality for free into its site. The
two components of the SSN are Search-in-a-Box and Integrated Search.
-- Search in a Box is a turn key search solution that enables consumers to
search the Web from a GoTo.com console on a network affiliate site.
-- GoTo.com's Integrated Search enables network affiliates to integrate a GoTo
search console into their Web sites. Consumers can search the Web within
the network affiliate site's branded environment because both the GoTo search
console and the results are provided directly on the network affiliate's site.
Providing search allows sites to keep visitors longer and gives sites the
opportunity to generate additional revenue by being paid for the traffic sent to
the GoTo.com site.
Unique Users
GoTo.com's "unique users" is the total number of individuals who have
performed a search on GoTo.com's search network during a given month.
Please visit www.goto.com for additional information
CONTACT: Deborah Roth
Connors Communications
212-807-7500
deborah@connors.com
or
Al Duncan
GoTo.com
626-685-5714
al@goto.com
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