June 30, 1999 09:59
DLJdirect Rated The Best E-Broker In First Annual
Worth Magazine 'Reader's Choice' Awards
JERSEY CITY, N.J.--(BUSINESS WIRE)--June 30, 1999--
Survey Polls Readers with an Average Net Worth in Excess of $1
Million
DLJdirect Inc. (NYSE: DIR), the online brokerage service of Donaldson, Lufkin
& Jenrette, Inc. (NYSE: DLJ), announced today it was named the best E-broker
in Worth Magazine's first annual "Reader's Choice" awards to be published in
the July/August 1999 issue. The survey, conducted by the Global Strategy
Group, polled readers' level of satisfaction over the last three to five years with
financial services firms in several categories as well as financial information
providers and programmers. More than 4,000 readers, with an average net
worth in excess of $1 million each, responded to the survey.
In the issue, Worth cited the popularity of DLJdirect's instant online account
opening and access to extensive market data and financial news, stock and
mutual fund research, and customizable portfolio monitoring. DLJdirect
customers also have access to price and news alerts, real-time quotes, instant
account updates, 120-day transaction history reports and 24-hour customer
service, as well as DLJ stock research and DLJ lead-managed IPOs for
qualified investors.
"We are honored to be named the best E-broker by Worth's readers," said
Blake Darcy, Chief Executive Officer of DLJdirect. "The recognition reflects our
commitment to provide serious online investors with the most complete
package of resources and services they need to manage their finances."
Worth Magazine is the upscale personal finance and business monthly from
Capital Publishing. Started in 1992, Worth has a circulation of 522,000 and
more than 1 million affluent readers overall.
A subsidiary of Donaldson, Lufkin & Jenrette, DLJdirect is one of America's
premier online brokerage firms. Since 1988, the company has executed over
$52 billion in online transactions. Today, DLJdirect has more than 600,000
customer accounts and serves approximately 90,000 daily visitors to its web
site. The company's stock trades on the New York Stock Exchange under the
ticker symbol DIR. For more information on DLJdirect, refer to the company's
world wide web site at dljdirect.com.
Donaldson, Lufkin & Jenrette is a leading integrated investment and merchant
bank serving institutional, corporate, government and individual clients. DLJ's
businesses include securities underwriting; sales and trading; investment and
merchant banking; financial advisory services; investment research; venture
capital; correspondent brokerage services; online, interactive brokerage
services; and asset management. Founded in 1959 and headquartered in New
York City, DLJ employs approximately 8,700 people worldwide and maintains
offices in 14 cities in the United States and 11 cities in Europe, Latin America
and Asia. The company has two classes of common stock trading on the New
York Stock Exchange. Shares trading under the ticker symbol DLJ represent
Donaldson, Lufkin & Jenrette, Inc. Shares trading under the ticker symbol DIR
track the performance of DLJdirect, Inc., its online brokerage business. For
more information on Donaldson, Lufkin & Jenrette, refer to the company's world
wide web site at dlj.com. The firm's world headquarters are located
at 277 Park Avenue, New York, NY 10172; telephone number (212) 892-3000.
THE SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995. This press release contains
forward-looking statements that involve risks and uncertainties, including but
not limited to, projections of future sales, operating income, returns on invested
assets, regulatory approval processes, and other risks detailed from time to
time in the Company's Securities and Exchange Commission filings.
CONTACT: Press Contacts:
DLJdirect Inc., Jersey City
Linda Finnerty, 201/413-3187
lfinnerty@dljdirect.com
or
Investor Contact:
Donaldson, Lufkin & Jenrette, New York
Kevin Zuccala, 212/892-4693
or
Edelman Worldwide, New York
Jonathan Mairs, 212/704-4504
jonathan_mairs@edelman.com
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