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Technology Stocks : E Loan Inc -EELN
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To: stockman_scott who wrote (144)6/30/1999 1:21:00 PM
From: djane  Read Replies (2) of 817
 
E-Loan brand will be dominant. In my informal survey of friends and family (mostly in the SF Bay Area), they ALL had heard of E-Loan, some had visited the website to get loan quotes, and a couple had gotten loans through them and had been pleased with the price/service. In addition, a friend who owns an ad agency in SF and does extensive brand work just raves about the E-Loan brand, simplicity of the concept and immediate "get-it" appeal (his words, not mine). djane
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