MessageMedia Teams Up With Yahoo! to Deliver Permission-Based Direct Marketing E-Mail
BOULDER, Colo.--(BUSINESS WIRE)--June 30, 1999--MessageMedia Inc. (NASDAQ: MESG - news), a leading provider of e-mail-based customer relationship management and direct marketing services, announced today it has entered into an agreement with Yahoo! Inc. (NASDAQ: YHOO - news) a global Internet media company. Under Yahoo!'s permission-based direct marketing programs, MessageMedia will help deliver personalized e-mail messages to users of Yahoo! Mail and other popular e-mail programs.
Yahoo!'s e-mail direct marketing programs present special offers, promotions and discounts to an opt-in audience on a variety of topics including personal finance, entertainment, sports, health and travel. The information sent to the user's e-mail is specifically targeted so those users receive offers that match their interests.
MessageMedia's capabilities allow e-mail messages to be sent in a variety of formats depending on the user's preference. In addition, MessageMedia's services will include full service list management, bounce processing, customer service management, and reporting on e-mail messaging campaigns.
Larry Jones, president and CEO of MessageMedia said, ''MessageMedia's full-service e-mail solutions will enhance Yahoo's successful direct marketing and permission-based programs.'' Yahoo!'s e-mail marketing programs are a cornerstone of the company's overall Fusion Marketing Online (FMO) platform, designed to leverage Yahoo!'s significant worldwide audience, traffic, and database to provide customized, targeted, and measurable marketing solutions to advertising and merchant clients.
This announcement with Yahoo!, follows recent news about MessageMedia's intent to acquire Revnet Systems, Inc. and Decisive Technology.
About MessageMedia Inc.
MessageMedia (NASDAQ: MESG - news) is a leading provider of e-mail-based customer relationship management and direct marketing services. The Company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing, and ongoing customer communications using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, and electronic commerce industries. Clients include E*TRADE, USA Today, GeoCities, Intuit, CMP Media, Yahoo!, Barclays Bank and Bertelsmann.
SOFTBANK and its affiliates own approximately 49% of the outstanding common stock of MessageMedia Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than $5 billion in assets under management, is also a major investor in MessageMedia.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act: With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Yahoo! the Yahoo! logo, Fusion Marketing Online, FMO and Permission Marketing are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301 Phone: (303) 440-7550; Fax: (303) 440-0303; www.messagemedia.com
--------------------------------------------------------------------------------
Contact:
MessageMedia Inc.
Beth Mayfield, 303/381-7500
investor@messagemedia.com
or
Edelman Public Relations Worldwide
Renee Schwager, 312/297-7430
renee_schwager@edelman.com |
