Starbucks (SBUX) Message Board

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Non-Tech : Starbucks (SBUX)

SBUX 86.44

-1.0%

Nov 13 3:59 PM EST

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To: Paul Berliner who wrote (736)	6/30/1999 10:42:00 PM
From: PaperChase	Read Replies (2) of 1506

>>To me the first sell sign was over a year ago when they came out with those horrible-tasting coffee popsicles. << Actually the street's analysts are split on their opinion of things like this. Some sarcastically call this a desperate extension of a line to increase sales while I call it innovation. Starbucks, in the role of leadership, is not afraid to try new approaches or develop/sell new products. As an innovator, they are not afraid to "change the mix" and risk failure. This innovation is easy to see compared to the rather stagnant store concept of Caribou Coffee. Nevertheless, I'll play this stock out when it bounces off of $21, probably by late August.

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