OT RE: "If you are referring to gas CONSUMPTION - well, that's a whole 'nuther thing."
Paul,
Gas consumption is directly related to pollution levels.
In fact, I used to know exactly how many metric tons of toxins are pumped into our atmosphere per USA gas consumption. (I was really surprised to learn it was in units of "tons." And these "tons" of toxins float in our air.)
These economics are well-known in the energy industries and particularly within the government.
The government has considered levying a gas tax to reduce pollution.
And maybe Ford's continued actions just might kick this back in gear, particularly if consumers change their behavior in the direction of increased gas consumption.
The government could apply economic pressures to modify the consumer behavior and gas consumption levels which are directly tied to pollution levels.
Important: launching a new car at 43% of the legal limit could possibly be like saying "launching an old car at 100%" because as cars age (from 43%), their pollution levels significantly increase (how much, I don't recall, but I believe I recall someone saying it used to be 2X, which would explain the launch at 43%, i.e. 43% (new)--> 86% (old). Translated, if these stats are correct, this means Ford has to launch a car at no more than 50% to ensure they don't exceed the 100% ceiling limit. Exceeding 100% means the consumers would have to stop using their vehicles within a specified time period. And that would make the consumers upset with Ford, which would be bad for Ford's business - so Ford is very careful to allow a lot of leeway.
Also, this legal ceiling limit is based upon vehicle classifications, which I understand are in question because of their broadness in scope as well as the variableness of pollution levels in cars as they age.
Also, the 43% ceiling is an economic variable which has less impact in controlling pollution when compared to a gas tax levy which has immediate and impactful influence on consumer behavior and thus pollution levels.
Ford may not win too many awards for this product being at 43%. They are giving the consumer some leeway so they don't have their cars turned in once the pollution level increase as the car ages.
Amy J |
