GOTO news is Sooooooo Good You MUST READ IT AGAIN!!!!
PASADENA, Calif.--(BUSINESS WIRE)--June 30, 1999--GoTo.com
(NASDAQ: GOTO.O) today announced that the company has achieved
significant growth in each of its three core constituencies. At the
end of June 1999, GoTo had more than 10,000 advertisers, 80,000
network affiliate sites and an estimated 10,000,000 unique users
across its network. Moreover, GoTo earned one of the top search
relevance rankings in the most recent NPD Online Research survey.
GoTo.com pioneered an online marketplace that introduces
consumers who search the Internet using keyword search terms to
advertisers who have bid in an ongoing auction for priority placement
in the search results for those keywords.
10,000 Advertisers on GoTo.com
As of June 1999, 10,000 advertisers actively participated in
GoTo.com's online marketplace. Advertisers pay a fee, which they set,
only when a GoTo user clicks through to their site, providing them
with tight control of customer acquisition costs. The GoTo
pay-for-performance model also enables advertisers to precisely target
their consumers. Advertisers benefit from the tremendous reach and
volume of consumer exposure that GoTo delivers to them by distributing
the GoTo search product across a network of more than 80,000 Web
sites.
80,000 Network Affiliate Sites on the GoTo.com Search Syndication
Network
Since the launch of the Search Syndication Network (SSN) in
December 1998, the program has attracted more than 80,000
participating affiliate sites. SSN enables any Web site - no matter
what size - to incorporate GoTo.com's search functionality for free
into its site. Providing search allows sites to keep visitors longer
and gives sites the opportunity to generate additional revenue. GoTo
is the first search provider to offer such a broad reaching and free
service.
An Estimated 10,000,000 Unique Users and Relevant Results
The company estimates that, in June 1999, more than 10 million
unique users benefited from the relevancy and simplicity of GoTo.com,
utilizing its search service from its stand-alone site and other sites
across its network. GoTo's search model improves a user's ability to
quickly and easily find relevant Web sites because advertisers select
and bid only on search terms most relevant to their offerings.
GoTo.com ranked ahead of Yahoo!, Excite, Lycos and Infoseek in
the category "frequency of finding information sought every time" in
the most recent independent online consumer survey conducted by NPD
Online Research. GoTo also ranked in the top three of the ten major
search engines in two other important categories: "Overall Opinion of
Guide" (rating: "excellent") and "Comparison Versus Other Guides"
(rating: "much better than others").
The Open Marketplace Benefits All of its Constituencies
"The increasing level of enthusiastic participation in the
GoTo.com marketplace by our advertisers, network affiliate sites and
loyal users clearly demonstrates the need for our service and our
success in delivering it," remarked Jeffrey Brewer, GoTo.com's CEO.
"Fundamentally, we think our marketplace has grown because the
interests of these three constituencies are perfectly aligned."
About GoTo.com
GoTo.com (NASDAQ: GOTO.O) created and operates an online
marketplace that introduces consumers and advertisers. Consumers
conduct keyword searches using the GoTo.com search service at its Web
site and at thousands of network affiliate sites across the Internet.
Advertisers bid in an ongoing auction for priority placement in the
keyword search results with the highest bidder's site appearing first
in the results. Each advertiser pays GoTo.com the amount of its bid
whenever a consumer clicks on an advertiser's listing in the search
results. GoTo.com is located in Pasadena, California and can be found
online at goto.com.
Statements in this press release may constitute "forward-looking
statements." These forward-looking statements represent only
GoTo.com's belief regardingfuture events, many of which, by their
nature, are inherently uncertain and outside of its control. For a
discussion of some of the risks and factors that could affect
GoTo.com's future results, see the description of "Risk Factors" in
its Prospectus, dated June 18, 1999.
More Information on GoTo.com's Marketplace
Targeted Pay-for-Performance Advertising
The GoTo.com marketplace offers any online advertiser the ability
to specifically target consumers who are interested in the
information, products or services offered by the advertiser.
Advertisers pay only for consumers who elect to visit the advertiser's
Web site after searching on targeted search terms on which the
advertiser has bid. As a result, advertisers pay only for
self-qualified leads rather than for exposures to potential consumers,
as with impression-based advertising.
Advertiser Resources on GoTo.com
GoTo.com provides a host of tools and resources that enables
advertisers to manage the traffic, targeting, speed and cost
effectiveness of their marketing programs. Specifically, advertisers
can control the amount of traffic they receive by proactively managing
their search terms and bids. Advertisers also can fine tune their
targeting by precisely selecting search terms that will bring them the
most relevant, self-qualified consumers. In addition, advertisers can
sign up in just five minutes, get listed and begin receiving targeted
traffic within three days. Finally, by paying only for the traffic
they want at the price they choose, advertisers can eliminate the risk
of spending money without getting traffic.
Search Syndication Network - SSN
SSN is a revolutionary program that enables any Web site - no
matter what size - to incorporate GoTo.com's search functionality for
free into its site. The two components of the SSN are Search-in-a-Box
and Integrated Search.
-- Search in a Box is a turn key search solution that enables
consumers to search the Web from a GoTo.comconsole on a network
affiliate site.
-- GoTo.com's Integrated Search enables network affiliates to
integrate a GoTo search console into their Web sites. Consumers can
search the Web within the network affiliate site's branded environment
because both the GoTo search console and the results are provided
directly on the network affiliate's site.
Providing search allows sites to keep visitors longer and gives
sites the opportunity to generate additional revenue by being paid for
the traffic sent to the GoTo.com site.
Unique Users
GoTo.com's "unique users" is the total number of individuals who
have performed a search on GoTo.com's search network during a given
month.
Please visit www.goto.com for additional information
--30--cf/ny*
CONTACT: Deborah Roth
Connors Communications
212-807-7500
deborah@connors.com
or
Al Duncan
GoTo.com
626-685-5714
al@goto.com
KEYWORD: NEW YORK CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED TELECOMMUNICATIONS
INTERACTIVE/MULTIMEDIA/INTERNET
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com
Copyright 1999, Business Wire
|
