Thursday July 1, 1:51 pm Eastern Time
Company Press Release
GoTo.com Teams With Netscape as Premier Search Provider for Popular Netscape Net Search Program
PASADENA, Calif.--(BUSINESS WIRE)--July 1, 1999--GoTo.com (NASDAQ: GOTO - news) today announced the signing of an agreement with Netscape Communications, a subsidiary of America Online, Inc. (NYSE: AOL - news) to become a leading search provider for Netscape's popular Netscape® Net Search program. GoTo.com is an online marketplace that pioneered the ''pay for performance'' model where Web sites bid for placement on a list of GoTo.com search results.
GoTo.com's relevant, rich search results will be accessible to the millions of visitors to Netscape's Netcenter as well as to users of Netscape Communicator® browser software, where GoTo will be a search bookmark. GoTo will also be available to Netscape visitors on the Net Search Page, one of the most heavily trafficked pages on the Internet, which can be found at
<http://netsearch.netscape.comhttp://netsearch.netscape.com.
''We are pleased to continue and expand our relationship with Netscape by participating in their new Net Search program,'' commented Jeffrey Brewer, GoTo.com's Chief Executive Officer. ''We believe that making GoTo's relevant and comprehensive results available to Netscape's millions of visitors will add considerable value to their search experience. We also believe the advertisers in GoTo's marketplace will benefit from the increased traffic that we anticipate this relationship could generate.''
About GoTo.com
GoTo (NASDAQ: GOTO - news) created and operates an online marketplace that introduces consumers and advertisers. Consumers conduct keyword searches using the GoTo.com search service at its Web site and at thousands of network affiliate sites across the Internet. Advertisers bid in an ongoing auction for priority placement in the keyword search results with the highest bidder's site appearing first in the results. Each advertiser pays GoTo.com the amount of its bid whenever a consumer clicks on an advertiser's listing in the search results. This dynamic, together with GoTo's streamlined search method, improves a user's ability to quickly and easily find relevant Web sites providing information, products and services. In the Spring 1999 independent online consumer survey conducted by NPD Online Research, GoTo.com ranked ahead of Yahoo!, Excite, Lycos and Infoseek in the category ''frequency of finding information sought every time''. GoTo.com is located in Pasadena, California and can be found online at <http://www.goto.comhttp://www.goto.com.
This press release contains ''forward-looking statements'', including forward-looking statements about future traffic on GoTo.com. These forward-looking statements represent only GoTo.com's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of its control. For a discussion of some of the risks and factors that could affect GoTo.com's future results, see the description of ''Risk Factors'' in its Prospectus, dated June 18, 1999.
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Contact:
Al Duncan Deborah Roth
Director of Public Relations Connors Communications
GoTo.com 212-807-7500
626-685-5714 deborah@connors.com
al@goto.com
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