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Technology Stocks : GoTo.com, promising Internet search engine

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To: Dalin who wrote (131)7/1/1999 3:48:00 PM
From: Mike Fredericks  Read Replies (2) of 977
 
One quick thing guys - I would NOT go to the 'high paying' advertisers and just click, click, click to earn goto some money... these advertisers have a certain value on the customers that click through to visit them, and base their bid off of the expected money they receive from these customers.

Casinos had something like 43k queries in March. Figure that each of the top 10 casinos then got about 4000 click throughs each per month. If each of us just go and click on casinos 10-20 times a day, that's well over 100 clicks per day, which would be 3-4k clickthroughs per month. That would double the number of clickthroughs to these advertisers, but there would not be a corresponding double in income on their end (since we're presumably just clicking then leaving). So they would be inclined to decrease their bid, which would be bad for goto.

So use the search engine every time you do a real search, but don't try to fake it... you may end up killing the golden goose.

-Mike
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