Bluefly to Add New Departments, Speed to Web Site, CEO Says
New York, July 1 (Bloomberg) -- Bluefly Inc., an Internet
retailer of clothing and home accessories at discount prices,
will introduce two new online departments and a faster version of
its Web site this month, its chief executive said.
Bluefly is spending about $1 million on its site to make
buying designer clothes and household accessories faster and
easier for its customers, said Kenneth Seiff, president and chief
executive.
The New York-based retailer plans to add information on
brands, enlarged pictures of sale items, a new teen department
and a gift department. The company has made minor improvements to
its existing site since it was introduced in September, Seiff
said.
''Our existing site is not as flexible,'' Seiff said. ''This
one should provide a foundation for significant changes and
upgrades in the future.''
Seiff said Bluefly attracts online shoppers through
advertising, word of mouth and marketing agreements with Internet
companies such as Yahoo! Inc. and Lycos Inc. He said the company
gets about half of its business from these links.
Shares of Bluefly fell 1/16 to 8 1/4 in midmorning trading.
--Shade Elam in the Atlanta bureau (404) 827-0272 through the
Princeton newsroom (609) 279-4000/shw
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