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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: gdichaz who wrote (3361)7/1/1999 11:06:00 PM
From: Mike Buckley  Read Replies (1) of 54805
 
I just learned of an especially interesting news item about the front office software biz. It was pushed to my e-mail by Real Market Research.

First, the background.

About 18 months ago (not sure exactly) IBM's Tivoli subsidiary bought Software Artistry. SA was one of the top ten leading front office software companies but it was near or at the bottom of the top ten. About six months ago (again, not sure exactly) IBM created a wholly-owned front office software subsidiary with an independent board. It was built around the Software Artistry component and was called Corepoint.

Now the news.

"IBM has quietly decided to close the Corepoint business unit
and fold the operation into its Software Group. After deciding
to address the CRM market with a dedicated company, IBM changed
its mind and will incorporate the products into its e-business
strategy and messaging. Key Corepoint executives were offered
other IBM opportunities but resigned."

When it says IBM "quietly" decided, I should say so. I haven't been able to find any news about it other than the one paragraph that was pushed to my e-mail.

The ramification that is important in my mind has to do with the concern many have justifiably had about the invasion of the big boys into the CRM space. IBM is just one example of a failed strategy to compete with the best-of-class leaders in the business. Folding Software Artistry into Tivoli wasn't successful or they wouldn't have created the subsidiary. The subsidiary wasn't successful for whatever reason, though I have to wonder why they gave it up so soon, so they are now trying to fold it into the software and e-commerce business units.

I'm not suggesting that the big boys won't be viable competition for the independents. But I do think this is yet another example among many that the independents will get their fair share, maybe more than their fair share, of the market over the long term.

--Mike Buckley
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