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Non-Tech : E*Trade (NYSE:ET)
ET 16.44+1.0%Nov 26 3:59 PM EST

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To: Diamond Jim who wrote (7413)7/2/1999 12:08:00 AM
From: WhySoSoon  Read Replies (2) of 13953
 
A complete different view of valuation (as oppose to the Morningstar's article)

The following article from RagingBull provides the answer even though E*Trade is not mentioned in it but the concept applies.
Title: Buy the Brands
ragingbull.com
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