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Non-Tech : E*Trade (NYSE:ET)

ET 16.44

+1.0%

Nov 26 3:59 PM EST

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To: ecommerceman who wrote (7429)	7/2/1999 9:12:00 AM
From: Sam	Read Replies (1) of 13953

ETrade recently released a poll that showed that it has by far the most recognizable brand among the OLBs, a full 3 TIMES that of Schwab, which is a much larger company. This is huge, and will redound to the bottom line as we move forward. I agree that ETrade's brand is very strong -- now the question is can they execute on that leverage? Reminds me of the AOL busy signal fiasco, where there were to many subscribers overwhelming the system. I often hear tales of not being able to connect, poorly executed trades, etc. Does anyone know how much money they have slated to ramp up capacity, if any? One other point -- has E*Trade ever considered lowering their commission rates for internet trades? I often see their adds for sign up, get $xx automatically. $am

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