GOTO sure faked many out of it ... that's for sure
and being a rocket ... a nice rare occasion, makes it all worth while
it's one of the few IPO's I have every done really well on.
am taking position in DIR now
Message 10362554
Wednesday June 30, 9:44 am Eastern Time
Company Press Release
DLJdirect Rated The Best E-Broker In First Annual
Worth Magazine 'Reader's Choice' Awards
Survey Polls Readers with an Average Net Worth in Excess of $1
Million
JERSEY CITY, N.J.--(BUSINESS WIRE)--June 30, 1999-- DLJdirect Inc. (NYSE: DIR - news), the online brokerage
service of Donaldson, Lufkin & Jenrette, Inc. (NYSE: DLJ - news), announced today it was named the best E-broker in
Worth Magazine's first annual ''Reader's Choice'' awards to be published in the July/August 1999 issue. The survey,
conducted by the Global Strategy Group, polled readers' level of satisfaction over the last three to five years with financial
services firms in several categories as well as financial information providers and programmers. More than 4,000 readers, with
an average net worth in excess of $1 million each, responded to the survey.
In the issue, Worth cited the popularity of DLJdirect's instant online account opening and access to extensive market data and
financial news, stock and mutual fund research, and customizable portfolio monitoring. DLJdirect customers also have access to
price and news alerts, real-time quotes, instant account updates, 120-day transaction history reports and 24-hour customer
service, as well as DLJ stock research and DLJ lead-managed IPOs for qualified investors.
''We are honored to be named the best E-broker by Worth's readers,'' said Blake Darcy, Chief Executive Officer of
DLJdirect. ''The recognition reflects our commitment to provide serious online investors with the most complete package of
resources and services they need to manage their finances.''
Worth Magazine is the upscale personal finance and business monthly from Capital Publishing. Started in 1992, Worth has a
circulation of 522,000 and more than 1 million affluent readers overall.
A subsidiary of Donaldson, Lufkin & Jenrette, DLJdirect is one of America's premier online brokerage firms. Since 1988, the
company has executed over $52 billion in online transactions. Today, DLJdirect has more than 600,000 customer accounts and
serves approximately 90,000 daily visitors to its web site. The company's stock trades on the New York Stock Exchange
under the ticker symbol DIR. For more information on DLJdirect, refer to the company's world wide web site at
dljdirect.com.
Donaldson, Lufkin & Jenrette is a leading integrated investment and merchant bank serving institutional, corporate, government
and individual clients. DLJ's businesses include securities underwriting; sales and trading; investment and merchant banking;
financial advisory services; investment research; venture capital; correspondent brokerage services; online, interactive
brokerage services; and asset management. Founded in 1959 and headquartered in New York City, DLJ employs
approximately 8,700 people worldwide and maintains offices in 14 cities in the United States and 11 cities in Europe, Latin
America and Asia. The company has two classes of common stock trading on the New York Stock Exchange. Shares trading
under the ticker symbol DLJ represent Donaldson, Lufkin & Jenrette, Inc. Shares trading under the ticker symbol DIR track
the performance of DLJdirect, Inc., its online brokerage business. For more information on Donaldson, Lufkin & Jenrette, refer
to the company's world wide web site at dlj.com. The firm's world headquarters are located at 277 Park Avenue,
New York, NY 10172; telephone number (212) 892-3000. |
