Mossimo ( MGX ), Vans Message Board

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Non-Tech : Mossimo ( MGX ), Vans

MGX 2.350

-11.0%

Oct 29 3:59 PM EDT

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To: Guy Gadois who wrote (39)	7/2/1999 4:29:00 PM
From: EubieV	Read Replies (1) of 43

AND THE NEWS COVERAGE JUST KEEPS GETTING BETTER: THIS ON cbs MARKET WATCH:CBS MarketWatch Columns Updated: 7/2/99 2:29:52 PM ET When did these businesses start doing well? Vans has been around for a long time. Vans has been doing well. They have had their ups and downs along the way. It is now a global brand and it was hurt by the whole glut of athletic footwear a couple of years ago, so that kind of hurt everybody, Vans included. But they are now broadening out their reach from more of a core skate consumer to a number of extreme sports. They have their triple crown series of events that is televised on ESPN (DIS: news, msgs) that includes surfing, snowboarding, skateboarding, BMX biking and one other extreme sport. Now they are becoming just kind of an alterna-sports or extreme sports brand as opposed to a skate brand. In January, the stock was as low as 5 and is now up to 11. So this year the stock's done really well and I think it is just in anticipation of all these things they have put in place that are going to start paying off. So you think it is just going to keep getting better with Vans? Oh yeah, definitely. Vans is right now starting to show signs of tremendous success. They are just now coming out of the athletic footwear glut. It hasn't matured or evolved enough -- the whole strategy -- to offset what has been a really difficult athletic environment. Also Japan was at one point a very large channel for them and that was difficult. But (signs of success are) going to show up in their fourth quarter numbers.

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