Globalstar Telecommunications Limited GSAT Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT

GSAT 65.14

+6.4%

Dec 3 3:59 PM EST

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Drew Williams who wrote (5516)	7/2/1999 8:19:00 PM
From: John Stichnoth	Read Replies (1) of 29987

1. You said: "Every book on sales or marketing that I have ever read lists price as about the seventh or eighth most important reason someone makes a purchase." But, how high on the priority list is price to the people who don't buy? I believe that in making a purchase decision between competing products, price is a low priority--as you state. But, when the decision is to buy or not to buy, price can be (is frequently?) the determining factor. We are faced, in the G* situation with this latter decision. 2. I like your point 2. "Announce that the first 10,000 handsets would be sold for $499.00 with 500 free minutes per month for the first six months." One variation of this might be to distribute a very restricted number of $1,000 rebate coupons, targeted very specifically. You get the purchasers of cheap handsets where they might do the most good, either in terms of visibility or minutes. They might distribute mor than the target number of coupons. Lots of people might try to redeem them. That creates excess demand, reports going back through channels, eventually to the phone makers. They hear that they can safely ramp up production faster because their phones will be sold. And we get more phones out there churning out minutes. (I also like a lot of other stuff you said. You're right that we are moving into the stage where marketing takes center stage in importance. And it's great to have a marketing man on the thread.)

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next