BANDWIDTH: Breaching bottlenecks Paul Taylor reports on a series of products designed to provide more bandwidth capacity
The law of bandwidth is quite simple. No matter how much is available, it is never enough.
Now Lucent Technologies, the US-based telecommunications equipment company, has announced a series of advanced optical networking products that it says will help carriers provide the capacity to break through internet bottlenecks and optimise the performance of internet applications such as distance learning, collaborative conferencing and online investing.
Lucent says the new additions to its WaveStar family of products will lead to dramatic increases in fibre capacity, and more than a 90 per cent reduction in inventory and operations costs and ultra-reliable network monitoring.
Among the new products is an amplifier that will enable service providers to transmit data, voice and video traffic in an optical wavelength band called the L-band that cannot be used at present. The WaveStar L-band amplifier is expected to be commercially available next June. Meanwhile, a tunable laser will enable telecoms companies to cut operational costs significantly.
It is all about providing ever-increasing amounts of bandwidth as well as intelligent, cost-effective ways to manage it, says Gerry Butters, president of Lucent's optical networking group.
Separately, Lucent's Bell Laboratories division announced the first successful transmission of 40 gigabits per second of information using dense wave division multiplexing technology.
Companies News / UK & Ireland
Dixons to float fifth of internet provider By Carol Major
Dixons, the UK electricals goods retailer, on Monday announced plans to float nearly a fifth of Freeserve, its free access internet service provider, in what will be Britain's biggest internet-related share issue to date.
The company said it would float 18.25 per cent of its subsidiary on the London Stock Exchange and Nasdaq in July and sell an additional 1.75 per cent to Energis, the telecommunications group that provides the phone lines for Freeserve. Energis will buy the stake, plus a further 2 per cent of the company over the next four years, through Planet Online, its internet subsidiary.
Shares in Dixons rose strongly on the news, reaching £12.20 in morning trading before falling back to £12.03 at 13.05 GMT. The offer, to institutional investors worldwide and retail investors in the UK, will comprise an issue of new shares by Freeserve and a sale of Freeserve shares by Dixons. Members of the public who wish to buy shares must register on the internet by July 9 and invest a minimum of £250 ($397), with preference going to anyone with a Freeserve account.
However, Dixons did not reveal the price at which shares would be offered, and anaylsts have valued Freeserve at anywhere between £1.3bn and £2.6bn. It earns revenue from advertising, e-commerce and a share of the telephone call charge while users are online.
Graham Brown, IT analyst at Sutherlands, expected the flotation to be a success. "It will be heavily subscribed by UK retail customers". He was upbeat about the prospects for Freeserve: "There's an implicit value in the fact it is allied with the largest PC retailer in the country, and it has the best market position in the UK at the moment - there's no other internet stock like it. So it has a strong lead on its competitors. In addition, internet penetration in Britain is low compared with the US, and is bound to grow."
Dixons plans to use the capital raised for brand development, marketing acquisitions and strategic investment.
Freeserve was the UK's first internet service provider to charge no monthly fee and blazed a trail for a swathe of similar services. It has become one of Britain's biggest online success stories, winning 1.25m users in the nine months since its inception, and is now the country's biggest ISP, having usurped AOL Europe along the way.
AOL Europe said last week it was considering dropping its subscription fee in a bid to regain its leading position.
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Companies News / UK & Ireland
FREESERVE: TelePost investment By Caroline Daniel
Freeserve, the free internet service provider owned by Dixons, has made a $10m (£6.2m) investment in TelePost Holdings, which specialises in internet-related telephony. The announcement by the UK's largest internet service provider comes ahead of the release of further details, expected next week, of its flotation on the London Stock Exchange and Nasdaq.
Freeserve said the investment would give users of its web site exclusive access to TelePost's messaging and conferencing services. It would also improve Freeserve's content offerings to subscribers, helping it stand out in the crowded marketplace for internet services.
Under the service - to be called Telserve - users of Freeserve will be able to make conference calls with up to six other callers. They will also be able to pick up voice, fax and e-mail messages from any computer connected to the internet. TelePost is a privately-owned company based in Silicon Valley.
EUROPE: Freeserve to float in July By Nicholas Leonard
Shares in Dixons, the electronics retailer, rose 1 per cent in London on Monday morning after it confirmed that it planned to float its fast-expanding Freeserve internet venture on the stock market during July. It will sell off 18.25 per cent of Freeserve and Energis, which owns Planet OnLine, will have a small minority stake.
The financial returns from Freeserve so far are derisory: in the period from September 22 1998 to May 1 it made a loss of £1m on turnover of just £2.73m. But its value in the issue hinges on its registered user base of 1.25m people and the hope that, despite numerous competitive free internet services, this can be translated into substantial profits in the future. Freeserve had 64m page views in the four weeks to May 29.
INTERNET ADVERTISING: Signs of maturity
Does internet advertising have a future? This may seem a perverse question. After all, revenues have grown from nothing to nearly $2bn in just four years, making this a bigger market than outdoor advertising, according to the Internet Advertising Bureau. And many traditional advertisers are just beginning to shift spending to the medium.
But true to the cliché about "internet time", online advertising is already showing signs of maturity: year-on-year growth fell from 116 per cent in the third quarter of 1998 to 34 per cent in the fourth quarter - hardly spectacular by web standards.
At the same time, ad rates are softening as improved software allows companies accurately to measure what they are getting for their money. AdKnowledge, an internet ad management company, says the first quarter of this year saw a 5 per cent softening in average CPM rates - a key advertising metric based on cost per thousand.
Simple banner ads are quickly being replaced by deals that combine advertising and e-commerce, with the internet company sharing any resulting revenue. The IAB believes that towards the end of 1998 such "hybrid" agreements accounted for half of revenue transactions.
There is potentially more upside for web sites from sharing online sales revenues. But it ties their fortunes ever closer to often cyclical retailers. And it places the burden of justifying the huge valuations of internet stocks squarely on the growth of e-commerce rather than advertising.
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