Gillette (G) - Even Buffett Justify This One Message Board

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Non-Tech : Gillette (G) - Even Buffett Justify This One

G 44.51

+15.9%

Nov 7 9:30 AM EST

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To: blankmind who wrote (574)	7/3/1999 7:39:00 PM
From: Rainy_Day_Woman	Read Replies (1) of 684

here's the text: Predictions - Posted June 21, 1999 Gillette Market Perspective: The consumer goods market is changing from a name brand type of consumer to a more practical type of consumer. Where over the last decade the consumer was asking "Who makes this product?" now they will be asking "Does this product work for me?" Price is still not the deciding factor but rather functionality fit. Company Perspective: This company will be undergoing an internal reorganization executed in the fall of '99. This internal change will benefit bottom line and put focus back on basic products as opposed to high end products. Success will be based on shifting the target market to women and blue collar workers. Another move will be adding products in the beauty and hygiene departments. All of these changes will mean that Gillette will become a stronger market presence as we go into first quarter of 2000. oh look, a grub, i'll be

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