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Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank
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To: Jenna who wrote (48455)7/3/1999 9:53:00 PM
From: Jenna  Read Replies (5) of 120523
 
My current favorite: GMST, a real GEM..
The leading provider of electronic program guides, such as VCR Plus and Guide Plus Gold, Gemstar still looks like one of the best bets in interactive television. That's because the company's collection of patents and licensing deals simply continues to deliver increasing returns as Gemstar moves closer to establishing its service as an ad and commerce driven portal from the TV side of the convergence of television and the Internet.

The recent influx of business pushed the company's net income up 37% to $26.7 million giving Gemstar an impressive net profit margin of 45.5%. Not to mention the fact that GMST has $214 million in cash and no debt.

Revenue is now pouring in from manufacturers such as Sony, Microsoft and Philips that license this technology from Gemstar for $10 per unit. But the ultimate payoff for GMST will come from interactive advertising. Advertisers not only want the prime exposure but they want the valuable demographic information Gemstar provides. Viewer habits can be tracked through exclusive technology, which can also identify target audiences for advertisers.

In the United States alone, data for Gemstar's easy-to-use program services are carried on the ABC, FOX, CBS,NBC UPN and PBS networks. Gemstar's electronic program guide has also been built into new TVs' VCRs and TV/VCR combination.
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