SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : AUTOHOME, Inc
ATHM 24.08-3.1%3:59 PM EST
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: E. Davies who wrote (12067)7/4/1999 3:57:00 PM
From: Mike Buckley  Read Replies (1) of 29970
 
What destination sites did you have in mind as examples?

I don't have the slightest ideas which ones will likely be the money makers.

The type of destination sites are the ones that capture the most eye balls in the sense that they are the sites people keep like to end up at. The statistics (sorry, but I can't quote them and don't know where to refer you to them) suggest that the amount of time a person lingers at a destination site is longer than at a portal, and that the products and advertising being offered at a destination site will usually be of greater interest to the user. As a result, the advertising will be better targeted, offering better results for the advertiser and more money per clicks and eyeballs for the publisher.

Ideal destination sites will be those that the consumers use on a regular basis, such as their bank's site, their favorite clothing store's web site, etc.

The Internet is new enough still that the idea of what the successful destination sites will look like isn't yet determined. The sight might be an entertainment site that provides links to related sites. It might be a mall of sorts that has links to all the brand-name retailers. Or it might be the site of just one retailer.

Make sense?

--Mike Buckley
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News