Looking thru Joe Schmoe's eyes (it's the 44% juice!)-
Starting with the huge assumption that WAVX is widely deployed...OK
1) Rent to own... I can rent to own Doom and wind up paying $71.50 for the total WAVX transaction (assume DOOM gets 56% =$40) or buy it outright with Visa for $41.
2) as far as scenarios regarding gaming goes, there's many types of pay per play models out there (that do not require WAVX) so not sure how much of a dent WAVX can make considering the premium involved... and as far as this being a method for users to demo software, many manufacturers are more than happy to give free trial offers of the full software or a watered down version.
3) cost of transacting- Say per view of content provider who wants to make 25 cents, he would now have to charge 45 cents per view. Meaning on even such a small transaction, there is a great deal of juice. Visa as it stands now is willing to conduct transactions for under 10 cents, and as it stands right now with no modification, can easily under cut WAVX on such a small transaction. With this business model, WAVX can't compete with the likes of Visa on large or small discrete transactions. This leaves remaining the "market" for metered services which doesn't really exist at this time. WAVX may have this metered/encryption thing going for it, but realize paying a 44% premium is asking alot for Joe Schmoe to fork over. Bookies only get 10-15% on the juice... WAVX is worse than a bookie LOL---gj
"Visa sure doesn't allow payment for electronic data on a per use basis"
You are saying there is no mechanism available where by I can pay using Visa over the internet for a per use transaction? Keep looking....
"What if I want to watch a movie but decide that it's no good and don't want to watch anymore or that I won't be able to watch that pay per view fight I already paid for."
You are making a HUGE assumption that content providers will go for this. They don't care what you want, they care about what they can get out of you. Once you rent that movie or pay for that pay per view... you are hoooked for the full amount (Why won't Blockbuster allow you to return a movie within 45 minutes for a 50% refund? It would be easy for them to do so). The content providers want it this way... This is where you are getting suckered by WAVX PR's.. You really think that say a pay per view operator would give you the opportunity to back out of the full purchase price, ie. just let you pay for a bit of it then cancel? LOL, once again, I keep hammering this point... just because this metered service may become enabled in no way means content providers will go for it. It's in the best interest of content providers to get you to BUY the product, not to rent it every once in awhile. You really think that Adobe Photoshop wants to let you use their software only on the occasions you need it for a nominal fee? No way, they want you to buy the thing outright. Also, you keep forgetting that in terms of movies and pay per view etc. WAVX is charging 44% juice as opposed to Visa's 2.5% for an outright purchase. Also, be aware that if say a pay per view provider were willing to take in $40 on a view thru an outright purchase via Visa, they would most assuredly Increase the target take in for a WAVX user who could bail at any moment... therefore there would be a greater gap in that situation. ie. target take in Via WAVX could be on the order of $60 (since they are giving the consumers the option to bail at any time) meaning that viewing the whole pay per view via WAVX could run say $107 as opposed to an outright $40 Visa purchase. ---gj |
