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Microcap & Penny Stocks : SEDONA Corporation (SDNA)

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To: Dauntless who wrote (114)	3/21/1997 12:34:00 PM
From: Mike Heimbuch	of 731

Dear Dauntless in Houston There are web sites like nima.org and oracle.com and ogis.org which give a picture of technical developments in this industry. They speak in a different language than I can understand sometimes, but it is obvious they are moving in some direction. It is important to understand that back when Scangraphics was basically a large document scanner manufacturer - they did business with large entities - i.e government, defense, munis - etc. - and they became aware of the need to more easily manipulate all this visual data - and to be able to input and manipulate all sorts of related data for the purposes of future design, theoretical applications, and seeing the effects of real time inputs. It is my understanding that a group came out from Martin-Lockheed (who was working on some of this)and formed Sedona - or something like that - and SCNG took them over a couple years back. For instance - say you have a geo-map of a county somewhere - and an insurance agency wants to know about traffic accidents before they commit to insuring there. One Sedona product might take the map data base - and superimpose another data base of traffic incidents on top of it. Then they want to compare a neigboring county. It is this visual aspect combined with manipulation that seems to be important - your imagination can do the rest. There is still a tremendous demand for mapping - from topo's to underground pipes - and Sedona does this stuff real real well - particularly converting the images from a picture (raster) to a known or relational position (vector). Big gov. type agencies will continue to be major potential customers - but Sedona is in the process of bringing this technology to the commercial marketplace as the potential for image based decision making unfolds. Another big aspect of Sedona - as I understand - is the development of software inter-operability mechanisms which will allow companies to install new programming over the top of existing and often expensive systems - particularly advantageous (I believe) to help get GIS into wider acceptance - and speed it towards internet access - where many people believe it has an extraordinary future. The Open GIS consortium is trying to establish these kinds of data access and inter-operability standards - meaning that software developers will be forced to utilize them in order to play - and at least one Sedona product has a big leg up on one portion of those standards - In that area of GIS - if that standard is accepted - many at Sedona and SCNG think it means the company will hit the big home run. If I read it right - it is this aspect of Sedona that Oracle is using in Oracle8 beta test - for the product they call 'Sedona'. The Scanner division of SCNG - has been improved upon and added to - but they need to spend a bit more money to streamline and add efficiency to production - of what is now a tremendous line of scanners. This division could possibly be 15-20 million dollars in sales within a year or so. The TRC division - which I believe is also where the huge Government bidding data base resides - a long time project and product they seem to be trying to find a way to market - does have quite a bit of potential - but it seems hazy to me still. As I read the brochure - it has some synergistic potential with Sedona and Scanner divisions. I believe SCNG envisions large document and large data base users becoming familiar with their products - and will recognize the need for a fully integrated system and approach. TRC division could help them develop that and train their personnel. Well - this is probably more than you asked for - and I am not at all sure that I have it complete or completely right for that matter. It is however - a start - and the web sites may tie it in better for you. Your question has tremendous legitimacy - because as everyone I talk to at Sedona or in the industry - says that this stuff is not quite ready for 'layman speak' or 'layman use'. Thanks and all the Best Mike up North

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