Subject: CD Plus.com completes acquisition of Urban Sound Exchange and announces major used music campaign in stores and on Internet Date: Mon, 5 Jul 1999 15:40:05 -0400 From: portfolio@newswire.ca To: "Portfolio Email User" <portfolio@newswire.ca>
Attention Business Editors:
CD Plus.com completes acquisition of Urban Sound Exchange and announces major used music campaign in stores and on Internet
TORONTO, July 5 /CNW/ - Signature Brands Limited (``Signature Brands') is pleased to announce that CD Plus.com Inc. has completed its acquisition of the Urban Sound Exchange chain of used music stores and has announced that the Company is launching a major campaign into used music that will include both new stores and a new Internet site under the banner CD Plus Xchange. The press release from CD Plus.com Inc. is attached hereto as Schedule ``A' for further information. On May 17, 1999, Signature Brands announced that it had signed a definitive agreement to acquire CD Plus.com Inc. subject to certain closing conditions, including the approval of Signature Brands shareholders at the Annual and Special Meeting to be held on July 28, 1999.
About Signature Brands Limited
Signature Brands Limited is a publicly traded company. Its shares trade on the Toronto Stock Exchange under the Symbol SBX. In addition, there are warrants outstanding exchangeable into common shares at 50 cents that trade on the Canadian Dealer Network under the symbol SBZB.wt.
The information herein has not been approved by regulatory authorities.
CD PLUS.COM INC. COMPLETES ACQUISITION OF URBAN SOUND EXCHANGE AND LAUNCHES USED MUSIC CAMPAIGN
TORONTO, July 5, 1999
CD Plus.com Inc. (``CD Plus') is pleased to announce that it has completed the acquisition of Urban Sound Exchange (``USE'), Canada's leading used music retailer with 17 locations and the Internet site www.urbansound.com. Started in Nova Scotia seven years ago, USE operates nine corporate locations and eight franchise locations that carry over 40,000 music titles at exceptional prices. The closing of this acquisition represents only the first step in CD Plus's major expansion into the used music marketplace. The second part of this expansion will see CD Plus re-brand the Urban Sound Internet site as ``CD Plus Xchange' and upgrade the site to the level of CD Plus's leading Canadian music retail site www.cdplus.com. Further, over the course of the next year CD Plus will convert all of its 23 street store locations to include used music and will open an additional 10-15 locations, using a new music store concept that will combine both used and new music in an upscale customer friendly environment. The first of these new concept music stores opened this month in Waterloo, Ontario. These new concept stores, operating under the CD Plus Xchange banner, will offer a large catalogue of between 5,000 and 10,000 used music titles at low prices as well as a wide selection of current new releases, posters and accessories. The Company plans to have between 40 and 50 locations offering used music within one year. Used music is an undeveloped market in Canada and CD Plus plans to capitalise on the lack of any major competition to capture a major portion of this highly profitable marketplace. This expansion will also help to solidify the Company's position as one of the top music retailers in the country. Unlike new music, used music is expected to experience high growth rates over the next two years and provides the added benefit of high gross margins and extremely high customer loyalty. CD Plus will also set up its 100+ mall locations across Canada as used music `buying centres' to ensure that its used music stores always have high levels of quality product in stock and to promote the use of the used music Internet site. As an added benefit, these `buying centres' will spur additional new music sales through the ability to offer new music customers trade-in discounts. CD Plus will implement the advanced USE P.O.S. systems and procedures that enables a location to effectively purchase and control inventory via a centralized database through the accumulation of sales data. This database also forms the base of information for the used music Internet site that will operate in conjunction with CD Plus's new music leading Internet site www.cdplus.com. Used music offers the tremendous opportunity for CD Plus to capitalize on its leading Internet presence as the Internet is ideally suited to providing consumers with the search capabilities they need to find both popular and obscure used music titles at prices well below that of new music. This summer, the existing USE Internet site will be renamed CD Plus Xchange and will be linked to CD Plus's new music site to offer all customers access to a combined new and used inventory that is available no where else in Canada. As with its new music site, CD Plus Xchange will also offer free shipping to any of the Company's store locations allowing the customer to receive an even greater level of savings.
About CD Plus.com Inc.
CD Plus.com is a leading Canadian retailer of music in Canada, operating 150 stores in eight provinces and the Yukon Territory, as well as Canada's leading retail music Internet site www.cdplus.com. CD Plus.com's stores operate under the banners of CD Plus, AVE Entertainment, Big K, Urban Sound, and others. It is CD Plus's intention to continue to invest heavily both in its Internet presence and in its used music expansion. As a part of this expansion CD Plus is in the process of completing a reverse takeover of Signature Brands Limited, a Company listed on the Toronto Stock Exchange. It is anticipated that this takeover will be completed prior to the end of July.
For more information, please contact: Lee Sienna, President and CEO, CD Plus.com Inc. 905-629-9255
-0- 07/05/1999
For further information: Jim Fisher, Director, (416) 946-5591; Lee Sienna, President and CEO, CD Plus.com Inc., (905) 629-9255
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