Oh Michelle, you have to read the article! Schultz has more money than I, duh, so I am reluctant to use any inflammatory terms which might require litigation. Your summary is a good one. It isn't really much more than attempting to create a portal to sell their accessories. I can hardy write this I am laughing so hard! They have soo many outlets that there is simply no point doing this,(ha ha ha ha, giggle, giggle),if you want their stuff so bad, they have got a store down on the corner, grin. This is such a far cry from amzn,(fall off chair again), because it is kind of a pain to get to the book store, and for that matter, going anywhere to buy non-perishable items like office supplies, what have you. I do a fair amount of shopping on line, books, travel, videos and reviewing things at ebay. The Starbucks thing is just silly.
I did laugh at Yahoo's initial valuations, so the fact that I think this idea is ridiculous may be good for Starbucks. Just my opinion. |
