From my own experience, and I am an average person, I feel intimidated by just entering a computer / software store. The variety of software items sold there is mind boggling. Because of this info overload I just can't make up my mind what is a good bargain, and what is not. I typically "sniff" around the expensive stuff because I would like to use the best products. For example, I read the info on the box of "Adobe Shop" and the other similar software items but the price seemed just too high and I did not want to buy a cat in the bag! I did not see, during this one hour in Comp USA, a single customer that would purchase anything from these shelves! If I had all these programs displayed as WAVE-enabled program icons in front of me on my desktop I would just try them out once or twice. I would find the one which I really like. The speed and convenience is what counts here. AND WE ARE BYPASSING COMP USA and their profits go to Wave; customer pays the same price and gets all the convenience for NOTHING! Please also take note that Wave has a sliding scale and will keep only 10% for the more expensive items. How much does it cost to create CDs, pack them in boxes, ( and buy these boxes), store them in the factory then ship them to stores, interact with the stores, etc, etc. Versus, in the WAVE model all is simple and clean: click and try, click and buy. No shipment, storage, sale costs other then that 10-20% (for the more expensive items) going to Wave.
Witold |
