(COMTEX) B: General Magic Selects LinkShare As Web Affiliate Partner
B: General Magic Selects LinkShare As Web Affiliate Partner to Promote
Voice-Enabled Services Online
SUNNYVALE, Calif., Jul 6, 1999 (BUSINESS WIRE via COMTEX) -- General
Magic, Inc. (Nasdaq:GMGC) today announced it has selected LinkShare
Corporation as a Web affiliate partner to attract new subscribers for
General Magic's voice-enabled services.
The LinkShare Network(TM), a powerful merchandising tool and service
for developing online sales channels, will be used to promote General
Magic's Portico(TM) virtual assistant service and new myTalk(TM) free
e-mail service.
LinkShare facilitates e-commerce by providing companies doing business
on the Web with the tools and technology to cross-refer their
customers. LinkShare specializes in brokering affiliate programs
between Web businesses to help them generate revenue for each other.
General Magic develops and markets voice-enabled services that make it
easy for people to access and act on information using any telephone
and their own spoken words. Its Portico service, launched in July 1998
for mobile professionals, provides many of the services of a human
assistant on an around-the-clock basis. Subscribers have access to
voice mail, e-mail, calendar, address book, news and stock quotes,
either over any telephone or using a standard Web browser from a
personal computer.
myTalk, launched June 15, 1999, offers consumers free access to their
e-mail over the phone or from a Web browser. The service, available at
mytalk.com, is supported by ad sponsorship and has attracted
more than 30,000 members since it was introduced.
"Teaming with LinkShare allows us to cost effectively extend awareness
of the General Magic brand and our unique services to a large online
community," said Kevin Wray, director of Web Strategy and Programs at
General Magic. "By establishing relationships with LinkShare's merchant
and affiliate sites, we have the opportunity to increase traffic to our
Web sites and further enhance our Internet marketing sales efforts.
"This alliance with General Magic provides a great opportunity for
LinkShare," said Stephen D. Messer, chair, LinkShare. "General Magic's
remarkable voice services and technology allied with LinkShare's
leadership position in partnership-based marketing programs make this a
powerful combination."
About General Magic
General Magic offers integrated voice-enabled services that make
communication and access to information easy and convenient. The
company's development efforts are founded on its patented agent
technology and innovative magicTalk(TM) voice user interface to provide
simple, yet effective ways for people to keep in touch with the
information they need to be successful. For more information on General
Magic, visit generalmagic.com. Investors with questions may
call Shareholder Communications at 877/245-6973.
About LinkShare Corporation
LinkShare Corporation (http://www.linkshare.com) is the leader in
harnessing the power of the Web as a marketing tool. LinkShare's
partnership-based selling models are an essential part of the marketing
mix and a necessary complement to traditional marketing vehicles such
as advertising. In addition to providing technology, LinkShare serves
as an independent third party, tracking and verifying customer
referrals and transactions, and managing the related revenue
structures. The company currently services more than 150 retailers and
manages a network of tens of thousands of affiliate sites. New
LinkShare affiliates can register with LinkShare at
affiliate.linksynergy.com.
LinkShare is privately owned and headquartered in New York City, with
offices in San Francisco and Denver.
General Magic, magicTalk, myTalk and Portico are trademarks of General
Magic, Inc., which may be registered in certain jurisdictions. |
