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Non-Tech : Iomega Thread without Iomega

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To: Reseller who wrote (6826)7/6/1999 12:58:00 PM
From: Rocky Reid   of 10072
 
We now have a confirmed business strategy pattern for Iomega.

Proprietary Retail------>OEM-------->Commodity
(high margin)--------(low margin)---(lowest margin)

Iomega's only money-making product line, the Zip, went from a complete proprietary retail sales-driven strategy to a lower (even negative) margin OEM strategy. Now with the CD-RW, we have Iomega now making the transition (4 years too late) to CD technology, a pure-commodity, low margin business.

During this time, IOM stock has dropped from a high of $28 to its present day $4 and change. Anyone see a pattern here? And when Iomega completes the transition to pure-commodity by killing its Zip sales with the Iomega CD-RW, the stock will further reflect this new Survival Level product strategy. That is to say, IOM will trade around Book Value.

IOM Book Value (after charges) = about $1.20 per share
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