NewTechMusic Launches Industry's First Spanish Language Indie Music Web Site
BUSINESS WIRE - July 06, 1999 08:20
CAMPBELL, Calif., Jul 6, 1999 (BUSINESS WIRE via COMTEX) -- New site directly targets independent artist, labels and music consumers in the United States, Latin America, the Caribbean and other
Spanish speaking regions
NewTechMusic, Inc., today announced it has launched the Spanish language version of its popular independent artist site www.newtechmusic.com.
The Spanish language site targets independent (indie) music artists in Spanish-speaking countries around the world, and contains Spanish language resources to help independent artists and labels promote and sell their music over the Internet on a global basis. Additionally, for listeners in Spanish-speaking countries, NewTechMusic now provides an easy way to find new, high quality music using a site in their native language. The new site is an extension of NewTechMusic's current site and is easily reached with a single click.
"We are very proud to be a leader in expanding Internet music services into the Spanish-speaking markets around the world," said Pedro Vargas, chief executive officer of NewTechMusic. "By offering our services and music catalog in these countries, we are reaching consumers and artists that have been largely under-served. Recent independent data shows that Latin music artists and music consumers have been fueling a 12 percent yearly growth in the Latin music business at a time when other segments have been flat or declining. We know this market, speak the language and understand the nuances of doing business with this emerging group of wired individuals," added Vargas.
The Silicon Valley-based music company has announced significant partnerships and contracts in recent months, all geared toward promoting its independent artist catalog on a worldwide basis. For example, a recent agreement with RealNetworks has NewTechMusic artists featured on RealNetworks' heavily trafficked site as a promotion of the recent RealJukebox software. More recently, NewTechMusic has announced a partnership with Fostex of America to provide online music publishing tools for musicians in Fostex's recording products. While playing in the currently hot MP3 music segment, NewTechMusic has structured itself as a full service e-commerce business rather than a pure download Web site like most of its competitors.
As "the first true digital music label," NewTechMusic signs artists to comprehensive partnership agreements that involve production, marketing and distribution over the Web. NewTechMusic's English and its new Spanish site are both artist-friendly and musically interesting for consumers yearning to hear music not offered by the traditional major labels. Designed with proprietary technology, the site offers unique and attractive features not found anywhere else on theInternet:
-- A consumer-friendly site focused on showcasing high quality new music, and providing an uncluttered music listening and purchasing experience.
-- An easy method for music fans to write instant reviews about the
artists and the music found on the site.
-- InstantTopTen(TM) charts that are created dynamically by
consumers casting votes for their favorite music and artists.
-- A community area with chat and bulletin boards for both musicians
and consumers to learn about music and each other's musical
interests.
-- An easy-to-use web page creation area for independent artists
where they can create and manage their own pages without knowing
how to program. Artists can upload their music, videos, pictures,
bios and other information free of charge.
About NewTechMusic
NewTechMusic, headquartered in Campbell, Calif., is a true digital music label. It signs, manages, produces and distributes high quality music from independent artists over the Internet and through a network of affiliates. NewTechMusic sells CDs, EPs, singles and provides custom music products, streamed music and digital downloads. Information on NewTechMusic can be found at www.newtechmusic.com.
Copyright (C) 1999 Business Wire. All rights reserved. -0- CONTACT: NewTechMusic, Inc. Pedro Vargas, 408/369-1621 press@newtechmusic.com
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