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YAHOO BUYING SIII..Article below
Yahoo may join MP3 player fray
By Jim Hu and Jeff Pelline
Staff Writers, CNET News.com
July 2, 1999, 12:35 p.m. PT
Yahoo is seriously considering a foray into the Internet music player business, joining Net giants such as America Online in the booming market, sources said today.
A deal is imminent, sources say, and other Internet directories also have expressed an interest in S 3--chiefly Lycos, which already has an MP3 presence. Sources said another option might be for Yahoo to forego an acquisition and grow the music player technology "in-house."
Either way, Yahoo's keen interest in S 3 indicates a strong desire to expand into the online music business and offer more broadband technologies.
The plans follow America Online's entry into the online music industry, with acquisitions of Net radio firm Spinner.com and Nullsoft. Those all-stock deals were valued at about $400 million.
Any buyout of S 3's music technology would amount to much less but could still climb into the $100 million range, analysts estimated.
Yahoo, S 3, Mediascience, and Lycos all declined comment. But sources said interest by the portals in S 3 heated up after AOL bought Spinner.com and Nullsoft.
Yahoo recently jumped into the Net radio business by acquiring Broadcast.com in March for about $5.7 billon. The deal extended Yahoo's reach on the Web for providing audio and video broadcasts.
The company also has outlined aggressive plans to expand into high-speed Internet connections. At an on-site meeting for analysts in March, Yahoo discussed a plan to make a series of high-profile acquisitions.
As a result, many analysts, including Merrill Lynch's influential Henry Blodgett, said today that they would not be surprised if Yahoo got into the Net music player business.
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