Concerning today's PR on the Reader's Digest contract, 100 million households in their data base and twenty web sites, ain't shabby.
On comfort about this contract, regardless if Reader's Digest makes a go of it on the web, MESG is on the revenue side of the equation. Also, Reader's Digest is the kind of company, that if sales fall off, they will advertise more. Thus, near term, there is little downside for MESG, RDA carries the burden of risk, just as Dr Koop carries the burden of risk. I know what side of the equation a smart investor wants to be on, but there appears to have been a lot of light headed investors today for some reason? I have expressed my thought on this elsewhere #reply-10402985.
In stead of cussing MESG, I suggest we thank the large seller for keeping prices low so more can join the monkey pile. |
