Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Cogito who wrote (18532)	3/21/1997 5:03:00 PM
From: John Nordstrom	of 58324

Allen sez: >> I agree with your main point about Iomega and Nike. But I have one quibble with this paragraph. Iomega's engineering is nothing to sneeze at. >> I agree completely. Engineering is not just making something better and faster. Good engineering is making something that is as good as it can be and still meets practical real-world constraints such as cost and delivery time. Really good engineering meets those demands and also delivers a product that is sexy and appealling to a large number of potential customers. I believe that Iomega succeeded with some really good engineering on the Zip. As background, I'm an engineer who has worked for a company that was formally run by ex-engineers and is currently run by more business oriented types. The business guys are better than the engineers at running the company. Engineers, left on their own, will tend to focus on better and faster at the exclusion of most everything else. We need MBAs and marketeers to focus our efforts to making the product that will make the company the most money. The new Iomega is really the new management coming in and reining in Iomega's excellent engineering team to design and make the right product, the Zip. John

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