PRIVATE INTERNET COMPANIES WANTING TO GO PUBLIC Message Board

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Non-Tech : PRIVATE INTERNET COMPANIES WANTING TO GO PUBLIC

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To: pat mudge who wrote (36)	7/7/1999 7:40:00 AM
From: Carole Olkowski	Read Replies (2) of 41

Excerpt from Garage.com article.... It causes companies to use buzz to get customers instead of using customers to get buzz. The best kind of buzz is the kind produced by customers. Customers are the result of good products and good service. When companies have too much money, they try to buy buzz with fancy rollouts and expensive tchotchkes in order to get customers. That's backasswards. It's a lot cheaper and more effective to let customers generate buzz than vice versa. Mike - that was the point I was attempting to make. They said it a little more eloquently. Pat, That is an excellent article. That is going in my archive for future reference. Thanks Carole

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