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Technology Stocks : MessageMedia Inc. (MESG)

MESG 18.65

-25.4%

May 25 5:00 PM EST

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To: Gutterball who wrote (189)	7/7/1999 9:22:00 AM
From: Gutterball	Read Replies (1) of 553

FOR THE RECORD: Yahoo, Procter/Gamble extend alliance SANTA CLARA, Calif., July 1 (Reuters) - Web media company Yahoo! Inc. (Nasdaq:YHOO) and consumer products giant Procter & Gamble Co. (NYSE:PG) on Thursday extended a marketing alliance in hopes of selling more Procter products to Yahoo's huge audience. Financial terms of the agreement were not disclosed. The companies will develop programs to reach consumers in ways ''beyond traditional advertising,'' using interactivity, entertainment and integrated marketing for Procter & Gamble's consumer brands. For example, the Pringles chips brand will be integrated into Yahoo's online game area. Players can redeem points for a chance to win Pringles prizes. In a campaign called ''Soothe Your Summer Symptoms,'' a site featuring indigestion remedy Pepto-Bismol offers links to potentially popular events this summer -- that might be of interest for Pepto-Bismol's target audience. The agreement follows Yahoo's recent introduction of Fusion Marketing Online, an electronic marketing plan that provides one-stop shopping for companies seeking a measurable presence on the Internet. Under Fusion Marketing, Yahoo designs marketing programs for merchants and advertising clients, using Yahoo's database of some 47 million unique registered users.

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