Good News:
HOLLYWOOD--(BUSINESS WIRE)--July 7, 1999--In an effort to extend
its reach and to establish its online presence, Detour Magazine
(OTC BB:DTRM), an entertainment, fashion and lifestyle publication has
entered an agreement with Excite@Home (Nasdaq:ATHM) to become a
unique content provider of celebrity photos. The many pages of content
supplied by Detour will have the potential reach of Excite's 16
million monthly visitors. As part of its agreement Detour will share
in all ad revenue that is generated by selling advertisements on these
pages.
Detour's Chairman Ed Stein says, "Detour is in the process of
becoming a complete media company. The future of this company is to
find ways to use our assets across print and the Internet. By
leveraging our traditional media entity to the Internet we are finding
ways to generate more revenue for the company without large capital
expenditures. In this case, celebrity photos have been one of the most
popular sections of the magazine and we hope that its appeal will be
equal on the Internet."
Detour Magazine is an internationally distributed monthly
magazine featuring articles related to fashion, entertainment, music,
literary, the arts, and current social issues. The company, which has
been profiling fashion and lifestyle trends for twelve years, will
launch Detour Online this summer. Detour's portal will be a vehicle
for the company to expand its established brand to the Internet as a
utility to both it's consumers and advertisers.
Certain statements in this news release may constitute "forward
looking" statements within the meaning of section 21E of the
Securities Exchange Act of 1934. Such forward-looking statements
involve risks, uncertainties, and other factors, which may cause the
actual results, performance, or achievement expressed or implied by
such forward-looking statements to differ.
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CONTACT: Detour Magazine, Inc., Hollywood
Andrew Left, 323/469-9444
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMED INTERACTIVE/MULTIMEDIA/INTERNET
PUBLISHING ENTERTAINMENT
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