Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: MythMan who wrote (22572)	7/7/1999 6:48:00 PM
From: Lizzie Tudor	Read Replies (2) of 27307

Well, apparently yahoo's ad booking and revenue were up for the quarter. I'm trying to dig this out of the report because that is a significant issue and I wonder if there is anything meaningful there. In the past ad volume was kind of on the light side for all the nets but they said they would build it and advertisers would come. It is true that yahoo is digging deeper into nichey areas such as healthcare and partnering with my favorite company (Koop) and those specialized pages are where advertisers want to be.

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