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Non-Tech : The New Iomega '2000' Discussion Group

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To: Ken Pomaranski who wrote (1518)	7/8/1999 1:41:00 AM
From: Reseller	Read Replies (1) of 5023

>>The answer is obvious. The manufacturer absolutely cannot afford to bear the cost of the CLIK! drive. << I totally disagree with your synopsis that somehow a premium item is paid for by the manufacturer. There's always more money in the full featured products ( for everyone in the chain ) than the stripped down model. This applies whether your talking about cars or computers the fact that Zip isn't installed in every machine is precisely due to the extra margin that a premium item will bring, in other words why give it away when you can make extra bucks off of it.Check out any of the online box sellers, the P-III's ( the premium full featured computers ) have Zip built in but the others are add on sales for a premium price. Dell et,al are making important dollars off extra Zip sales A short story about what happened with a perspective customer today. She and her husband came in today wanting to buy a computer,( first time buyers ) and knew they didn't want the cheesy inexpensive one, they had to have 96 something ( megs of ram : ) ) and a Zip drive ( yes, an extra $79.00 ) . True story. BTW I'm selling a fair number of Zips with my sub $800 systems. It's in the marketing Regards Reseller

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