Cadbury Caramilk and Cadbury Crispy Crunch ice creams
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NEWS RELEASE TRANSMITTED BY CANADIAN CORPORATE NEWS
FOR: DELICIOUS ALTERNATIVE DESSERTS LTD.
ASE SYMBOL: DD
JULY 8, 1999
Delicious Alternative Desserts Ltd. Launches New Line of
Cadbury(TM) Branded Ice Cream, Announces Resignation of
Director
TORONTO, ONTARIO--Robert C. Harrison, President and C.E.O. of
Delicious Alternative Desserts Ltd. (DAD) today announced the
launch of its new line of Cadbury(TM) branded ice cream into
Canadian grocery stores. This new product introduction offers
consumers two of Cadbury's best selling candy bar brands in 1
litre ice cream tubs: Caramilk(R) and Crispy Crunch(R). Initial
consumer response to these premium products has been tremendous.
"Canadian consumers appreciate superior quality ice cream and
these products combine premium vanilla ice cream with the
equivalent of two chocolate bars in every one litre container. No
other candy bar branded ice cream on the market gives consumers
this quality," remarked Harrison.
The Cadbury products are manufactured under license by Cadbury
Chocolate Canada Inc. (C.C.C.I.) at DAD's new state-of-the-art
facility in Stoney Creek. "We are excited by the launch of Cadbury
Caramilk and Cadbury Crispy Crunch ice creams and believe that
consumers will be pleased with the superior quality of these
products. This line of ice cream is very consistent with the
consumer's expectation of the Cadbury name and of our chocolate
bar products" said David Emsley, Director of Licensed Brands for
C.C.C.I.
The Cadbury line of ice cream is currently available in many
Ontario grocery stores including: A&P, Dominion, Super Fresh,
Ultra Food and Drug stores, Bruno's Fine Foods, Sobey's, Hasty
Markets, Kitchen Table, Pusateri's as well as other independent
grocery stores. These items will be available across Canada
shortly as DAD, through its distribution network, has begun
building distribution in Western and Atlantic Canada.
The company also wishes to announce that it has received and
accepted the resignation of Bruce Bowman as a director of the
company. The company expresses its appreciation to Mr. Bowman for
his contributions as a director.
DAD is a Canadian public company trading under the stock symbol
"DD" on the Alberta Stock Exchange. DAD offers a prestigious
portfolio of licensed brands including Ben & Jerry's(R) super
premium ice cream and frozen yogurt, Weight Watchers(TM) ice milks
and novelties, Mr. Cookie Face(R) ice cream sandwiches and Stoney
Creek(R) brand ice creams.
(TM)/(R) Trade-marks used under license
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