EnRol Corporation Global Marketing and Distribution Strategy
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WACO, TEXAS (May 24) BUSINESS WIRE -May 24, 1999--EnRol Corporation (OTC BB: ENRL), with it's recent acquisition of Continua Systems, Inc. ("Continua") and having successfully negotiated and expanded its Timebomb License Agreement to encompass the World, is now committed to developing new business revenue and profit centers.
The company's focus is in the synergistic fields of proprietary Software, custom IT programming and maintenance, and related business communications services.
In addition to significant investments into the further development of the Continua business, EnRol is also actively engaged in the acquisition of existing businesses, joint ventures with strategic partners, new business divisions and the development of new products and services.
The Continua acquisition provides an important strategic vehicle through which to market and control an increasing array of complimentary products and services, through an ever-increasing distribution and customer network.
Continua currently conceives, develops, markets and distributes proprietary software to commercial, government, health, education and home PC users. The strength of the business comes from the sheer size of the global PC marketplace, currently estimated at 300 million PC's, and the company's unique method of marketing. This enormous market is introduced to Continua products through a massive sales referral organization, estimated to grow to 50,000 independent business professionals, sales organizations or associations, each with their own warm market clients.
The highly efficient marketing and distribution program has the sales representatives purchasing demonstration or test products at company cost, to freely give away to their current business clients. When the clients review the product, they either order the product on-line or via a toll-free telephone for delivery virtually anywhere in the world. This method of introduction eliminates the need for national advertising and the cost of demonstration product, provides third-party credibility and maximizes the effectiveness of the Internet and global delivery services.
In addition, through the company's Web site, Continua is amassing a database in excess of one million 'e-club Members', with 380,000 to date. These members will have requested that the company continue to forward information on future new products and services ranging from software, a global shopping mall, communications and business services and equipment. Through this growing database, Continua will conduct web-based 'permission marketing' on a virtual 'no cost' basis.
Continua's first product series release is a highly effective hardware test and software remedy for the Y2k problem that plagues most of the 300 million worldwide PC's (http://www.csi-y2k.com). Product sales are already underway in the U.S.A., Canada, U.K., Germany, Scandinavia, Czechoslovakia, South Africa, Singapore, Taiwan and China. As evidence of its effective marketing and fulfillment strategy, Continua is pleased to announce that just after two weeks of active sales the company has generated over $529,000 in world-wide sales. This week the company initiates "primetime" TV and print advertisement in Scandinavia. Spanish language versions are in final development for distribution to the Latin community. The next generation of product will be a 'business rescue' software application (businessrescue.com). Also in 1999, Continua will release an exciting Internet Productivity software application.
Future software application and product development includes custom interactive media presentations and programs for corporate clients, education and health markets. Supporting the company's vision and growth has been the establishment of a corporate head office in Waco, Texas, with advanced operational systems and experienced technical support in place, managed by a highly experienced executive team.
Continua is led by Martin Matthews, CEO with twenty-five years of marketing and communications experience with some of the world's leading marketers, and who has led the formation of a similar global, technology-based distribution company that recently set growth records in its industry.
New 'brand-extension' products and services will be developed and marketed through EnRol's worldwide Continua sales and distribution network.
EnRol is also actively investigating the formation or acquisition of additional e-commerce based businesses with ongoing revenue streams from a diverse range of consumer and business markets into a global market place. Niche markets currently under review include Communications, Internet, Technology, Security, Travel and Entertainment, plus Personal Health Care to an exploding seniors market.
This diverse range of products and services, introduced through an invasive, no-cost referral sales organization, supported by Web-based communications and global fulfillment systems, will establish EnRol Corporation as a leading global marketer with the ability to identify and respond to market opportunities quickly.
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