EnRol Corporation: Marketing and Advertising Campaign Launched in Scandinavia
quotes.freerealtime.com
STOCKHOLM, Sweden, Jun 16, 1999 (BUSINESS WIRE via COMTEX) -- ContinuaSystems Inc., the E-Commerce Marketing Division of EnRol (Nasdaq: ENRL) and its Scandinavian trading partners, T-Bomb AB, are pleased to announce the launch of a $500,000 TV/magazine/Internet advertising campaign throughout Scandinavia.
The marketing and advertising campaign has been coordinated to encompass all conventional "above the line" media, to help drive Continua's Web-ordering system. Continua currently conceives, develops, markets and distribute proprietary PC software to worldwide commercial, government, health, education and home users.
Continua is also amassing a database of millions of e-mail addresses, through the Company's related e-club, to market an ongoing stream of software, technology products and services.
The campaign in Scandinavia is expected to help accelerate the European expansion of Continua in order to achieve its goal of becoming a global e-commerce operation. Television advertising spots have been booked on Sweden's main TV channel, TV3. The magazine advertising is being run in the journals of the main trade publisher in Sweden, the IDG Group, and the Internet banner advertising campaign is being coordinated with "Double Click" in Sweden.
Results of the advertising campaign are expected to be manifested within a few weeks. Based on projections, Continua and its Scandinavian partners, T-Bomb AB, would anticipate gross sales in Scandinavia of approximately $15 million U.S. over the next 12 months.
More information can be obtained from the Company's Scandinavian Web sites at: timebomb.nu (Sweden) or timebomb.dk (Denmark/Finland).
Alternatively, details on Continua can be found at: csi-y2k.com and continuasystems.com.
Copyright (C) 1999 Business Wire. All rights reserved.
-0-
CONTACT: EnRol Corporation
John Banks, 254/752-1762
j.banks@continuasystems.com |
