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Non-Tech : The New Iomega '2000' Discussion Group

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To: John Solder who wrote (1528)7/8/1999 12:51:00 PM
From: Ken Pomaranski  Read Replies (2) of 5023
 
<< The folks buying digital cameras are not the same ones that buy disposable cameras. The digital buyer is a technically oriented individual... >>

That's my point. CLIK! is at best a niche product. The high end of the digital camera market. If you want the volume, and the big money, you need to go after the low end buyer. EXPAND and create new markets. Be ahead of the technology, not drag it down.

Look at how terrible the CLIK! for digital cams is selling. This product blows chunks, as I said it would. PCMCIA CLIK! is ok for now, but it just takes sales away from ZIPs. I can see how this product will become 10% of revenues! By Iomega killing Ditto, Jaz, and cannibalizing ZIP.

kp
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