Sedona Corporation Announces New Additions to its SpatialVision Product Family to Enable E-Business Solutions; SedonaLink Brings Users Real Time Access to the Acxiom Data Network
LIMERICK, Pa.--(BUSINESS WIRE)--July 9, 1999--SEDONA Corporation (Nasdaq:SDNA) is delighted to announce the introduction of SedonaLink, a new addition to its family of e-business intelligence software, and the release of SpatialVision Lite, a thin, browser-based version of its flagship SpatialVision product.
SedonaLink brings real time data access to users of Acxiom Corporation's (NASDAQ:ACXM) Acxiom Data Network, dramatically improving the ability to develop demographic and psychographic profiles of customers and significantly improving market segmentation as a result.
SedonaLink uses the flexibility of the Internet to combine up-to-date information from the Acxiom Data Network with the data already residing in the users data warehouse delivering real time support to critical applications such as customer relationship management (CRM) and business intelligence (BI).
The major features of SedonaLink include:
- Precise definition and selection of customer records for content
enhancement.
- Selection of demographic and lifestyle information to be obtained
from the Acxiom Data Network.
- Real time retrieval of information from the Acxiom Data Network
via the Internet.
- Automatic geocoding and spatial data definition for each
customer.
- Automatic and seamless update of customer database with enhanced
information.
"Analytical CRM, which provides analysis of the data created on the operational side of the CRM equation, is imperative for providing the panoramic customer view critical to CRM success," said Elizabeth Shahnam, program director for META Group's Application Delivery Strategies. "Applications such as Sedona's Sedona Link and the Acxiom Data Network are enablers for closed-loop analytical CRM."
Greg Bjorndahl of Acxiom states, "the integration of SedonaLink with information in Acxiom's comprehensive sources of information will bring differentiating value to our solutions for the financial services industry. We have incorporated SedonaLink into our market management solution - Solvitur - which has been widely embraced by the financial services community".
The release of Sedona SpatialVision Lite offers new features designed to facilitate web based client access and deliver performance based portal deployment.
New benefits include:
- Thin (less than 20K) downloadable applet
- Full data visualization and manipulation of pre-canned business
intelligence scenarios
- Feature drill down of resultant data
- Real time, concurrent database access and visualization
- Component-based using the Sun Java 2 Platform
These enhancements to the SpatialVision product line make portal-based business intelligence applications scalable, manageable, and very efficient for enterprise intranet and extranet deployments.
Colin Matthews, President of Sedona GeoServices, Inc. commented that, "We are extremely pleased to bring these new capabilities to our customers. The introduction of SedonaLink addresses a critical market need to deliver real-time, accurate, and value enhanced prospect data, in this case via the Acxiom Data Network. Later this year, such ability will be extended to link multiple data sources to multiple data repositories, greatly expanding the product's market reach." Mr. Matthews went on to say "And, of course, we are delighted with the continued enhancements to the SpatialVision product line. These enhancements, through SpatialVision Lite, are a direct result of customer usage and feedback and bring the power of net-based business intelligence data visualization to the enterprise client." |
