Nicely put guys/gals. Those who think NTBK is just another internet banking site don't understand what is going on at NTBK. As was already said, many banks have on-line banking sites but:
1) Aren't accessible by the net. Special software must first be put on your computer to use it.
2) Are run out of bricks and mortar buildings causing them to have a higher overhead, and, therefore higher banking costs
3) Charge higher fees than the discount net bankers like NTBK. After all, if a traditional bank adds an internet service and then charges low fees like NTBK, they will lose many millions or dollars instantly due to the loss of fees, etc.
4) Don't have the right mind-set. NTBK is a low-cost specialist on the internet. The culture and focus is in delivering low-cost value. The larger banks have the wrong mind-set from the beginning. They look to squeeze a dollar out of their customers wherever they can. NTBK looks to save the customer a dollar wherever they can.
NTBK is successful now. Will other banks be as successful as NTBK? How long will it take other banks to get where NTBK is already? By the end of the year, NTBK could have 75,000+ internet accounts. It could take years for smaller start-ups to get that many accounts. It will cost many millions or hundreds of millions of dollars in profits for the larger institutions to implement a full-scale, low fee, high interest, internet banking website.
The small will be far behind NTBK, and the large bankers have little or no incentive to offer what NTBK is offering. This is a classic problem of an established company and one which give Net B@nk a great opportunity.
NTBK: ~ $36
~35,000 accounts as of June 1, 1999
VALUESPEC |
