"Live" Auction Broadcast Schedule On
Brilliant Digital's The Auction Channel
LOS ANGELES/LONDON--(BUSINESS WIRE)--July 9, 1999--The Auction Channel, a recently acquired
subsidiary of Brilliant(tm) Digital Entertainment, Inc. (AMEX:BDE - news), announced today some of its
upcoming auction events to be broadcast ''live'' simultaneously on the Internet and over television and
satellite networks.
The following auctions will be available on The Auction Channel's web site:
theauctionchannel.com, with previews of some auction lots available on television.
Residential property - July 14 - Conducted by Allsop & Co., Europe's most successful commercial
and residential property auction house.
Golf memorabilia - July 26 - Conducted by Bonhams, one of London's most well-known auction
houses that boasts a tradition of extensive specialty knowledge for over 200 years. This auction,
also being broadcast on Sky Sports in the UK, includes such exceptional items as a late 19th
century thornwood headed spoon club with an estimated value of $18,600 - $23,250, two Allan
Robertson feather balls estimated at $9,300 - $12,400. A total of 300 lots will go under the
hammer, including clubs, balls, trophies and paintings.
Soccer memorabilia - August 19 - Conducted by Brooks, one of London's premier, high-end
auction houses and internationally known for classic car auctions. Brooks is launching its new
sporting memorabilia division with this high profile sale, being broadcast from the newly opened
''soccer mecca'' hall of fame at London's Country Hall. The auction will be broadcast on Sky
Sports, with lots ranging from medals to signed shirts to rare 19th century lithographs - all attesting
to the enduring appeal of the world's favorite sport.
Residential property - September 15 - Conducted by Allsop & Co. Details to be released.
Formula 1 Memorabilia - September - Conducted by Brooks. Exact date and details to be released.
Rugby memorabilia - October 6 - Conducted by Phillips, one of the world's three leading auction
houses, founded over two centuries ago. The auction is timed to coincide with the start of the
Rugby World Cup and will represent the second Phillips broadcast in The Auction Channel's ''live
sports auction'' series on Sky Sports.
Fine Jewelry - November 15 - Conducted by Phillips, the sale will feature fine jewelry from its
Geneva sales room.
Christmas Gifts - December 6 - Also conducted by Phillips, this sale will feature a range of unusual
Christmas gifts.
An ongoing and vigorous scheduling initiative is underway for autumn programming and further
announcements of more events and new auctions partners are anticipated.
Interested parties can view the auctions online and on television in select European markets and bid
electronically or via telephone. The Auction Channel's broadcasts feature top auctioneers who maintain a
fast pace and high level of energy throughout bidding and up to the final hammer price. This ''real''
auction experience, with its guaranteed lots from top auction houses, compares favorably to broadly
available electronic bidding auction services that lack the immediacy of the live auction process.
Since partnering with major auction houses such as Christie's, Phillips, Bonhams, Brooks and media
broadcast companies beginning in 1996, The Auction Channel has dramatically increased the viewing
audience for auction programming and generated substantial sales from online and telephone bids. In fact,
The Auction Channel was the first to introduce an automated telephone auction bidding system and the
first to broadcast ''live'' auction events allowing Internet buyers to bid in real-time.
Brilliant Digital Entertainment looks to establish joint venture agreements with telecommunications and
media companies worldwide to deliver direct, live auction broadcasts into homes and businesses with a
live Internet transaction capability. Brilliant's e-commerce transaction software will be leveraged to
improve and expand access to bidding.
BDE is engaged in the development and distribution of cutting-edge interactive content and related
e-commerce capabilities for the Internet, broadband, television and other media. Brilliant is focused on two
markets: 3-D, digitally animated content, developed using BDE's proprietary software tool set and B3D
format and displayed on its digital projector; and ''live'' online auction ''broadcasts'' and services in
conjunction with top auction houses through its The Auction Channel subsidiary. More information on
Brilliant Digital Entertainment may be found at bde3d.com and on The Auction Channel at
theauctionchannel.com.
This announcement contains forward-looking statements that involve risks and uncertainties. Actual
results could differ materially from those discussed. Factors that could cause or contribute to such
differences include, but are not limited to seasonality, The Auction Channel's ability to enter into
agreements to provide services to auction houses, consumer interest in participating in live auctions via the
Internet or telephone, the Company's ability to expand The Auction Channel into the United States, The
Auction Channel's ability to establish joint venture agreements and carriage agreements with television and
media companies worldwide, competition with significantly larger competitors, risks associated with
system development and operation, risks of new business areas, international expansion, business
combinations, and strategic alliances and all of the factors that may influence future business and financial
results, including those set forth in the Company's Form 10-KSB for the period ended December 31, 1998
and the Company's Form 10-QSB for the three months ended March 31, 1999. All forward looking
statements are based on information available to the Company on the date hereof, and the Company
assumes no obligation to update such statements. Copies of the Company's most recently filed Form
10-KSB report and 10-QSB report and are available from Brilliant Digital Entertainment's Investor Relations
department and may be obtained by calling or writing to our investor relations company, Jaffoni & Collins
at 212-835-8500 or bde@jcir.com.
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