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Technology Stocks : Ticketmaster-Citysearch (TMCS)

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To: CaraMia who wrote (640)7/9/1999 1:55:00 PM
From: Joe Mintz  Read Replies (1) of 803
 
It does seem likely that TMCS will benefit disproportionately in the longer-term as growth in internet usage repeatedly scales new heights.

Although concerns about the future of e-commerce and internet-based firms are warranted in many cases, it appears highly probable that, because of TMCS's positioning and the nature of its operations, the stock price will trade at a multiple of the current level in the next 3-5 years.

While some business activities, such as bookselling, appear ideally suited for implementation on the web, others (for example, high-margin fashion clothes), seem like rather questionable endeavors.

The critical issues involve product homogeneity, observability of the important features of a good, and so forth. For tickets and books, it seems that the value of investigating the product physically first hand is rather limited in the purchasing decision.

In fact, because the ticket to an event itself holds little value (unless it serves as a commemorative piece), the consumer is almost solely interested in its function.

Without delving into details, the extended argument suggests that ticket sales will represent one of the most successful industries on the web of all. Since the growth of internet activity (and in the future, a more general informational structure) continues at astonishing rates, TMCS, the number 1 in the industry, lies poised to achieve triple digit returns.

The consistent growth in revenues, which actually draws from other sources as well, has exemplified this trend, and yet another supportive data point should materialize when earnings are released.

One should be wary, however, of any post-announcement letdown, which could take the stock back to 25. This risk scenario cannot be closed out although changing sentiment would suggest otherwise.

Finally, there should remain some concern with the other parts of the business. Although there seem to exist some benefits connected with the accessibility of city-specific information, in that a consumer selecting from events within a city can have his/her search facilitated, leading to quicker and more frequent purchases, it remains uncertain how the returns on these activities will compare to those provided by the stellar online ticket operations.
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