(BSNS WIRE) Massimo Da Milano, Inc. Announces Sales and Distribution Con
Massimo Da Milano, Inc. Announces Sales and Distribution Contract With Fresh
Choice, Inc.
Business Editors
DALLAS--(BUSINESS WIRE)--July 9, 1999--Massimo Da Milano Inc.
(OTC:BB MDMI) announced today that they have reached an agreement with
Fresh Choice, Inc. to provide them with bakery products for their
chain of retail food stores. Starting on Monday, July 12, MDMI will be
shipping product to two locations. One of these stores is the first
Fresh Choice Express which has just opened at 777 Main Street in Ft.
Worth, Texas. MDMI will be providing this Fresh Choice Express with
Sandwich rolls, Hoagie rolls, Foccacia sheets, Sliced Sourdough, Buns
and Biscotti.
Fresh Choice and MDMI have agreed to evaluate sales in the
original locations, and eventually ship to 27 Fresh Choice stores
throughout Texas: San Antonio (8) Austin (8) Houston (8) Dallas (3).
The objective is to get product in these locations immediately, and
then the Fresh Choice directors and MDMI will decide which locations
add in the near future.
MDMI will sell Fresh Choice several bread products including,
Sourdough Bole, Pumpernickel Bole and Soft bread Sticks. MDMI will
also be providing them with a wide variety of breakfast items
including, Croissant, Danish, muffins, bagels, coffee cake, scones.
Crawford Shaw, Jr. of MDMI stated, "We have been working with
Fresh Choice management for some time to develop a unique line of
bakery products to satisfy their desire to offer the highest quality
products for their customers. We are excited to have been chosen as
the preferred vendor for Fresh Choice Bakery Products and we are
looking forward to a long a mutually beneficial relationship with
them."
MDMI is a commercial Bakery producing breads, rolls, and pastries
and has served the Dallas market for over 14 years, MDMI customers
includes prestigious hotels and restaurant establishments. MDMI offers
over 50 varieties of breads, pastries, cookies and cakes, in addition
to offering a complete line of coffee, pastries and other unique
products, including Zing Zang, Millennia Tea Masters and BAWLS Guarana
via MDMI's Web site, located at www.BUYMDMI.com.
MDMI is also the franchiser of the Java Centrale Coffee Cafe
chain. Java Centrale has franchises in Texas, Arizona, and California.
Java Centrale's objective is to become the leading specialty coffee
and "food with a flair" chain of kiosks in upscale and high-visibility
locations, where there is a heavy concentration of traffic, and will
compete directly with Starbuck's Coffee (Nasdaq:SBUX), Peabodys Coffee
(OTC BB:PBDY). MDMI is the pioneer of the Java Centrale Internet Cafe
which enables patrons to surf the Web, shop online, check e-mail, get
stock quotes, buy coffee and MDMI bakery items, play interactive
games, visit chat rooms via a stand alone terminal which accepts cash
or credit cards.
The Private Securities Litigation Reform Act of 1995 provides a
"safe harbor" for forward-looking statements. Certain information
included in this press release (as well as information included in
oral statements or other written statements made or to be made by
MDMI) contains statements that are forward-looking, such as statements
relating to the future anticipated direction of the food industry,
plans for future expansion, various business development activities,
planned capital expenditure, future funding sources, anticipated sales
growth, and potential contracts. Such forward-looking information
involves important risks and uncertainties that could significantly
affect anticipated statements made by or on behalf of MDMI. These
risks and uncertainties include, but are not limited to, those
relating to development and expansion activities, dependence on
existing management, financial activities, domestic and global
economic conditions, changes in federal or state tax laws, and market
competition factors.
Investor Relations: La Guardia Global Financial Services, toll
free: 800/292-1361 E-mail: comercio@doscomercios.com or on the Web at
www.TwoTrades.com.
--30--RH/da*
CONTACT: La Guardia GFS
Phil Hernandez, 800/292-1361
www.TwoTrades.com
KEYWORD: TEXAS ARIZONA CALIFORNIA
INDUSTRY KEYWORD: FOODS/BEVERAGES RETAIL COMED
INTERACTIVE/MULTIMEDIA/INTERNET
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