IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: art slott who wrote (5466)	7/10/1999 3:49:00 PM
From: sean o'connor	Read Replies (1) of 13157

Art, the GIC/IATV project to do "addressable advertising" is the most exciting potential of IATV. I saw the CEO of DCLK on CNBC months ago and he touted the concept as the key to their business. By creating a profile for a site user, they deliver targeted ad banners as the user accesses a site. They may leave a "cookie" that monitors the sites visited or something on that order, I do not remember that aspect. This is stuff advertisers love and ads mean $$$. It's application to TV viewing habits should be obvious. Not only can ads be targeted based on the program being watched but by a profile based on what has been watched in the past. Much more exciting commercially than playing producer with camera angles, stats and replays.

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