Ed,
Let's run it another way. It's less than yours but I'll be happy if this model works for Nettaxi and happier if yours does. Nettaxi PhotoCard in a couple of months will add to it.
2 million members get a free 3 unit electronic card.
If 20% use the card for 3 purchases, that is 1.2 million CDs.
If the split is as projected in the model TSIG makes $1.2 million.
If the initial purchases are heavily from the top 100 the profits come down so assume the weight of the initial purchases are weighted to this category and cut the profit to $500,000. (I know there are purchases from the other ECs but decided to ditch them for model ease).
If 20% of those (80,000) purchase a MusicCard and TSIG makes $4.00.
TSIG makes $320,000.
If some of the nonmembers get involved, which they will, and new members (I don't know if they get a free 3 unit), they will be purchasing a MusicCard. Let's say 5,000/mo. That is another $20,000/mo from card sales. They will be buying to purchase CDs along with the other members that bought a card.
That would generate about 100,000 CDs/mo sold if they average one CD/mo/card. Still assuming the split now remains according to the model the CD sales generate $100,000/mo.
I show $800,000 coming from the initial offering then about $120,000/mo earnings.
Keep in mind this project is being placed within the internet purchasing community. It is not a fund raising exercise. A lot of these folks are already internet savvy and probably have made internet purchases before. Watching for the results of this deal will be very interesting to see the acceptability of the card among a population of this makeup.
Bob
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