Boundless Technologies' Channel Program a Hit with VARs
- Close to 300 Join and Europe Now Included -
New Incentives Added to Sell Thin-Clients
HAUPPAUGE, N.Y., July 12 /PRNewswire/ -- Almost 300 U.S. and Canadian
reseller members of the Boundless Technologies, Inc. VARiety(SM) Access
Program are benefiting from new strategies and incentives, including $500
rebate checks, created to increase sales of Boundless thin-client computing
solutions. Overseas thin-client resellers are enjoying similar benefits as
the program expands to 15 additional countries.* Boundless Technologies, Inc.
is a wholly-owned subsidiary of Boundless Corporation (Amex: BND) and the
largest U.S. manufacturer of text and Windows-based Terminals, other
thin-client solutions and Information appliances.
"Value added resellers are a major force driving the thin-client market,
and server-based computing offers VARs new avenues to provide value, added
solutions and services, and differentiation over their competitors," said
Kenneth East, chief operating officer and chief technology officer, Boundless
Technologies, Inc. "Our VARiety Access Program is one of the industry's most
aggressive channel marketing programs. This special reseller program is
packed with a wide assortment of incentives for the Boundless line of
thin-clients and Windows-based Terminals, including the Viewpoint(R) TC family
and our new low-priced Capio.*"
"Creative corporate incentives contribute significantly to the growth of
the thin-client market," according to Eileen O'Brien, director, Enterprise
Thin-Client Program, International Data Corporation. "Boundless' channel
programs and the company's total corporate strategy provide customers with a
strong product line and an overall cost-effective desktop solution with an
exciting value proposition."
Within a few months of its introduction, the VARiety Access Program
quickly signed over 200 qualified VARs in 35 states. The program, now with
300 members in the U.S. and Canada, is designed for Microsoft Certified
Solution Providers, Citrix Systems Solution Providers, IBM and other qualified
resellers in North America who desire a low-risk method to increase profit
margins while adding the benefits of thin-client computing to
customer-oriented networking solutions.
"We are focused exclusively on the thin-client or server-based computing
market," said Eric C. Riehm, Georgia office sales manager, Data Transit
International, "and the value that we are able to pass on to our customer
base is directly related to the strength of our manufacturer relationships.
The quality of the Boundless products along with the VARiety Access Program
sets Boundless apart from the competition. They always are willing to find
creative ways to work with the channel."
In addition to the basic benefits associated with the program (see next
page), Boundless frequently offers special incentives. Recently, Boundless
concluded its highly successful "baker's dozen" program that provided members
with one free thin-client unit each time 12 units were ordered.
"We found that sales incentives such as the 'bakers dozen' increased
interest in our Viewpoint and Capio models," said Jim Catalano, manager of
marketing programs, Boundless Technologies, Inc. "Since the response to this
program has been overwhelming, we plan to introduce new incentives on a
regular basis. Our current incentive is the 'Thin-Client/Fat Margin Rebate
Program' that provides resellers with a $500 rebate check each time 25
Capio or Viewpoint TC thin-clients are purchased through August 31, 1999."
For the program, Boundless recently created two new levels of membership
-- VARiety Select and VARiety Preferred -- that provide members with a greater
selection of marketing, sales and technical assistance.
"The VARiety Preferred membership is our most comprehensive program," said
Mr. Catalano. "It is designed for resellers who are dedicated to continuing
or establishing a serious mutual commitment between themselves and Boundless.
These members participate in unique lead generation programs and our incentive
programs, and their participation cost is totally refunded with the
fulfillment of our purchase requirements."
One program, according to Mr. Catalano, is on the Boundless web site. The
"VAR Locator Box" permits end-users to search for VARs by vertical and/or
geographical locations, and it allows VARs to explain their thin-client
computing solutions with links back to their respective sites for inquiries.
VARiety Access Program
The program allows qualified VARs to:
-- Evaluate a Boundless Capio or Viewpoint TC unit (in any configuration)
for 30 days at no charge.
-- Purchase up to two Capio or Viewpoint TC customer demonstration units
per site, at an aggressive discount.
-- Integrate a variety of options on the Viewpoint TC platform to meet
specific customer needs, providing for a unique, totally customized
value-added solution.
-- Receive toll-free priority technical support.
-- Resell a special "Hot Swap" warranty program that guarantees 24-hour
replacement of failed equipment direct to customer sites.
* VARiety Access Program expands to: The Netherlands, UK, Germany,
Denmark, Finland, Iceland, Sweden, Austria, Belgium, France, Ireland,
Italy, Luxembourg, Switzerland, Turkey.
About Boundless
Boundless is a profitable $90 million global technology company focused on
developing, manufacturing and distributing hardware and software products that
make accessing information on the Internet and centralized servers easy, fast
and cost-effective. Core competencies include state-of-the-art ISO 9002
manufacturing facilities, build-to-order, same day shipping and customer
specific customizations. Boundless offers in-house engineering expertise and
an extensive design library to significantly decrease time-to-market for OEM
customers, which include Lucent Technologies, Digital Equipment Corporation,
IBM, Olivetti, NCR, the Tandem Division of Compaq Computer and Stratus
Computer.
The Boundless theme of "Making Access Easy" extends into corporate
intranets and extranets and to the mass market Internet. This is achieved by
providing a wide range of specialized terminals and Internet-based information
appliances and related software. Boundless' Windows-based Terminal, or
thin-client, concept is revolutionizing the computing industry. Boundless
sells products directly over the Internet in a manner complimentary to
existing channels of distribution and has shipped over five million devices to
date. Boundless Technologies headquarters are located in Hauppauge, New York,
where it also has a manufacturing facility. In addition, Boundless has
business offices in Austin, Texas, European headquarters in the Netherlands,
and additional sales and distribution offices in Europe, Asia, Australia and
Latin America. For more information, visit the Boundless web site at
boundless.com, or call 800-231-5445.
Except for the historical information herein, the matters discussed in
this news release include forward-looking statements that may involve a number
of risks and uncertainties. Actual results may vary significantly based on a
number of factors, including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing
product demand, the impact of competitive products and pricing, changing
economic conditions and other risk factors detailed in the Company's most
recent annual report and other filings with the Securities and Exchange
Commission.
SOURCE Boundless Technologies, Inc.
-0- 07/12/99
/NOTE TO EDITORS: All company/product names and service marks may be
trademarks or registered trademarks of their respective companies./
/CONTACT: Mike Virgintino of Boundless Technologies, Inc., 516-342-7811,
or fax, 516-342-7955, michael.virgintino@boundless.com/
/Web site: boundless.com
-- NYM002 --
8888 07/12/99 08:00 EDT prnewswire.com
Copyright PR Newswire 1998. All rights reserved. |
