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Politics : Formerly About Advanced Micro Devices
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To: Fred Fahmy who wrote (64839)7/12/1999 12:23:00 PM
From: tejek  Read Replies (1) of 1580032
 
Fred

RE: " Instead we priced much more competitively, offering only a small discount and good value. We focused on certain vertical markets and became very successful with those customers by having innovative products."

Frontier airlines used the same approach in Denver (Frontier is headquartered in Denver) against United (which has a major base in Denver). Frontier concluded early on (after losing money) that they did not stand a chance if they went head to head with the giant, United, so they offered only a small discount in prices and used their smaller size to provide better scheduling and innovation. This approach has been very effective for them as well. With the company in turnaround, profits are growing dramatically and its stock price has quadrupled in the past year.

ted
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